International Co-Production was founded in 1988 by Adrian Smith, a senior agency network executive who believed there was a better way to manage the implementation of international advertising. That is to use a specialist resource - an ad agency - to create, another to plan and buy media, and a third to project manage the adaptation, transcreation, production and delivery of international advertising. A 'brand implementation agency'. At that time such an entity didn't exist. So he created one. ICP.

With offices in London and New York, ICP 15 years on is still doing just that. Implementing creative work on television and in cinema, packaging and printed collateral projects, press, magazine and poster campaigns, in over 90 countries around the world for clients such as Avon Cosmetics, Calvin Klein, Estée Lauder, Exxon Mobil, Gillette, Diageo / Guinness UDV, Jose Cuervo...