icp

Avon Cosmetics case study.

Packaging Artworks

• ICP provide a single source solution for managing the language setting and output of over 27 language texts across 2,000+ artworks per annum.
• Working with creative designs sourced from the USA and Europe, ICP liaise with the technical planners and packaging engineers to ensure artworks are fit for purpose.
• All designs (whether US or European created) are adjusted to size and formatted in line with the technical brief.
• ICP project manage the translation process through to approval.
• Language artworks are created and approvals sought from legal, local management, marketing and technical engineers.
• Once approved, digital files are supplied to vendor specifications.

Asset Management

• All artwork is stored, shared and distributed by means of Avon's Asset Library.
• The library was created and tailored by ICP to Avon's specifications and is maintained by us.
• It allows all related departments worldwide to view and download low-res copies of completed artwork as well as holding high-res versions as a central repository.

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