Carlsberg case study.
Asset Management:
ICP maintains and administers Carlsberg's brand asset library, known as their Communication Ordering System.
This site is a repository for Carlsberg's global TV, cinema, online and print assets, enabling registered users to view or download lo-res files for internal use, as well as ordering hi-res files for local adaptation either through ICP or their own agencies & studios.
On receipt of a market order, we manage the process of obtaining usage quotes or confirming that there is no risk of usage infringement.
Print:
ICP's role encompasses provision to markets of hi-res executions or elements from retained master files, through to adapts for specific country requirements (for example, legal, sizing or logo adaptation) and media schedule fulfilment.
TV & Cinema:
ICP perform a variety of roles, from supply to market of dubs from retained master tapes, formatted by media type or viewing aspect for local requirements, through to specific country adaptation. This includes voiceovers, end frames, image edits or legal requirements, as well as conversion to formats such as cinema. We also undertake talent rights negotiations as necessary.
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