Coty Prestige case study.
Outdoor
Advertising campaigns created in the US are implemented in a number of European markets.
ICP set up master file to printer specifications and output digital proof for approval. Following confirmation of print quantities, an estimate to implement the programme is supplied to New York based on competitive bids from a number of printers, depending on timing and country of delivery.
Following creative and cost approvals, final digital files are supplied to the nominated printer and printed materials are output and shipped to specified contractors.
Television and Cinema
Commercials supplied from the US in NTSC format are checked for technical accuracy and converted to European formats as necessary.
When required, post production editing as briefed by the New York client is undertaken, with Mpgs forwarded for approval.
Any necessary broadcast approvals from regulatory authorities are organized by ICP.
On approval, appropriate tapes and transmission instructions are supplied to stations. A similar exercise is undertaken for cinema based on individual market technical requirements.
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