First Drinks case study.
Client:
First Drinks
Brand:
Disaronno
Title:
Pass the Pleasure Around
Media:
TV, cinema & outdoor
Brief:
- ICP was asked to adapt a TV commmercial originally produced in Italy for the UK market.
- We changed the end frame to include ‘Drink Responsibly' and managed BACC / CAA / BBFC approvals.
- A re-edit was undertaken by ICP to remove un-approved sequences.
- Using the Italian TV master, we racked the commercial and adapted all logos and titles to fit within the British projection ratio area of 1.85:1 and subsequently transferred to film.
- ICP remixed sound and created the required Dolby SRD cinema mix.
- First Drinks also asked us to create a 6 Sheet poster from the TV material. This was produced in our internal studio.
Click here to go back to Clients.