Merchandising.
As an extension of our project management expertise we work with Clients to adapt and source materials for a variety of different Events and Shows.
For example:
- We have worked with the US based designer for R&R Healthcare to adapt materials to fit metric sizes used for European trade shows and seminars. Creativity is adapted for a variety of communication media including banners, tablecloths, lectern posters, brochures, leaflets and CD's.
- Advertising materials for Alcatel-Lucent are adapted to fit a variety of banners and posters purchased as part of their participation in trade shows around the world. Advertising materials are translated into a variety of languages and supplied to various trade publications associated with the shows. Online banners are developed from the print materials and trafficked to the selected media.
- Within the Jose Cuervo global asset management library, markets are offered a variety of merchandising materials designed and sourced by ICP. The concept is for smaller markets to be able to order approved merchandising which can be consolidated into larger orders to secure economies of scale. ICP manage the order and distribution process, invoicing markets for their proportion of any orders.
Please click on image below to see case study:
