Press.
For the majority of our clients ICP are responsible for liaising with their appointed creative and media agencies to manage the local adaptation and fulfilment of their print and press programs on a global basis. In an average year we will output and supply digital files to over 100 countries, encompassing 40 languages.
A master international file is set up from materials supplied by the lead creative agency. Following approval to the master proof we assume responsibility for collecting and confirming technical specifications, undertaking any necessary retouching and reformatting to ensure all publication materials match the approved master. We work closely with the media agency to implement programmes, issuing copy instructions to reflect the desired creative rotation.
Please click on the images below to see case studies:
