Blog

IHAs: It's not just about money and speed

The dramatic growth of in-house agencies has been driven by the desire both to save money on agency costs and get the work out more quickly. About that there’s no doubt. But it’s increasingly obvious that regaining control over both marketing communications...
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IHAs: is it the job of the agencies to tell us what to do?

Covid-19 has hit adland very hard. Forecasts of how much ad spend is likely to fall in 2020 compared to 2019 vary, but there seems to be agreement that the AA/WARC prediction of 15.6% is about right. That would take roughly £4bn out of what clients spend and...
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IHAs: Does it matter where an agency is?

Interestingly the answer to this question depends on where you are. In the US, New York City accounts for only 25% of agency business and there are well over 100 other cities with an advertising community. The UK is very different. Brittaney Keifer wrote a...
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A chance to discover your inner J Walter Thompson

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...
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“If saving money is wrong, I don’t want to be right”. How this applies to the world of Creative Operations and Inhousing

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...
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ONLINE COURSE: The blog 'Why it makes sense for companies to look at setting up an In-house Agency'

  This blog accompanies our upcoming course for those wanting to set up and optimize their In-House Agency.   CUSTOMISE YOUR MARKETING COMMUNICATIONS AND OPERATIONS SUPPORT. TAKE CONTROL AND COMPETE MORE EFFECTIVELY.  Introducing our Associate Consultant,...
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September is Festival Season for DAM and Creative Operations

ICP is delighted to be sponsoring Henry Stewart’s innovative new virtual event format with two large global Festivals.  DAM takes place on September and 1st and 2nd, and Creative Operations follows on September 3rd.  DAM has already attracted over 1,000...
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Webinar: Explosive Growth of In-House Agencies: Analysis and Predictions - 21 May 2020

  Here's the live recording for the Henry Stewart webinar on 21st May 2020. Deciding whether to hire external agencies or develop in-house solutions for your global marketing and creative operations has never been as important as they are today. David Wethey...
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How to leverage your assets and partners in times of uncertainty

Here at ICP we are all about great creative output being delivered efficiently. Efficiency is not only a financial metric, but it's also about creating the right attitude and culture in your business. With all work happening remotely and reduced creation of...
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