Blog

The dramatic growth of in-house agencies has been driven by the desire both to save money on agency costs and get the work out more quickly. About that there’s no doubt. But it’s increasingly obvious that regaining control over both marketing communications...

Covid-19 has hit adland very hard. Forecasts of how much ad spend is likely to fall in 2020 compared to 2019 vary, but there seems to be agreement that the AA/WARC prediction of 15.6% is about right. That would take roughly £4bn out of what clients spend and...

Interestingly the answer to this question depends on where you are. In the US, New York City accounts for only 25% of agency business and there are well over 100 other cities with an advertising community. The UK is very different. Brittaney Keifer wrote a...

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...

  This blog accompanies our upcoming course for those wanting to set up and optimize their In-House Agency.   CUSTOMISE YOUR MARKETING COMMUNICATIONS AND OPERATIONS SUPPORT. TAKE CONTROL AND COMPETE MORE EFFECTIVELY.  Introducing our Associate Consultant,...

ICP is delighted to be sponsoring Henry Stewart’s innovative new virtual event format with two large global Festivals.  DAM takes place on September and 1st and 2nd, and Creative Operations follows on September 3rd.  DAM has already attracted over 1,000...

  Here's the live recording for the Henry Stewart webinar on 21st May 2020. Deciding whether to hire external agencies or develop in-house solutions for your global marketing and creative operations has never been as important as they are today. David Wethey...

Here at ICP we are all about great creative output being delivered efficiently. Efficiency is not only a financial metric, but it's also about creating the right attitude and culture in your business. With all work happening remotely and reduced creation of...