Blog

DAM Rockstar 1: Getting stakeholder buy-in to a winning plan

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...
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Our findings in Econsultancy's Content Strategy Best Practice guide

We are delighted to be featured in Econsultancy's Content Strategy Best Practice guide in a section called 'the growing modularisation of content'. Take a look at the modular content model and see how we get to grips with how to use digital asset management...
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Batman & Superman: Why Should IT and Marketing Join Forces?

  Batman & Superman: Why Should IT and Marketing Join Forces in the DAM World & How? In the movie, Batman and Superman begin as rivals and eventually join forces to fight their common foe. Like the Head of IT, Batman creates his bat suits and gadgets (i.e....
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Keeping the wheels turning

Observations on the use of DAM during Covid-19 crisis ICP is in a position to observe the changing activity levels with many of our enterprise clients in a variety of sectors including CPG, luxury goods, travel and financial services. Covid-19 is impacting...
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MA DAMM panel at King's College

  ICP would like to send a huge thank you to King’s College for inviting ICP's Marketing Technology Consultant Jing Wang to participate in the 'DAM: opportunities and challenges' panel session with their MA DAMM students last week; their first career fair of...
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Join us at DAM Europe 27th and 28th June 2019!

We are looking forward to participating in DAM Europe 2019 in the next Henry Stewart conference on 27th and 28th June 2019!   Why attend? Join us at Europe's largest conference dedicated to Digital Asset Management to: - Exchange knowledge and experiences -...
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Designing Product Visual Content & Digital Asset Standard Guideline by Leveraging DAM

By Jing Wang A picture is worth a thousand words, especially when it comes to browsing products online. When shoppers can’t pick up the product and read the details as they do in a physical store, what content can quickly draw their attention to make a...
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