Blog

DAM Rockstar 5: People and resources make the difference

“Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always...
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DAM Rockstar 4: Find the balance between metadata structure and flexibility

Our house outside of Atlanta has no formal pantry – we only have a shelving unit (see photo bellow) that sits between the dining and kitchen areas. When we were organizing it, we weren’t thinking of schemas, we were thinking about grouping things together...
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DAM Rockstar 3: Think ecosystem, not platforms - Tech & Integration

I was looking back at the techy questions that came up during the ‘Ask the Rockstar session’ and so I thought I’d use my turn in charge of the blog to expand a little on how Digital Asset Management must be about so much more than a single application for...
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Webinar: Modular Content and your DAM: Getting Started and Next Steps

Join this session for a review of current best practices when using modular content within a digital asset management system. The presenters will provide an in-depth briefing on specific techniques which may prove challenging such as business rules and asset...
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DAM Rockstar 2: Plan Beyond the Tech: Adopting and Adapting

Not getting the anticipated business value with your DAM or MarTech tools? It may be because of low adoption rates, even after trying to tackle change management internally. Perhaps you need to take one step further - Change Enablement - it is the process of...
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DAM Rockstar 1: Getting stakeholder buy-in to a winning plan

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...
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Your toughest DAM questions? Our experts accept the challenge and are set to weigh in…

At last week’s Henry Stewart Festival of DAM, the last session of day 2 stood out above the rest. Stump the DAM Rockstar, moderated by Real Story Group’s Jarrod Gingras, had all the makings of a great ending to the event;  a panel of DAM experts, an elixir of...
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September is Festival Season for DAM and Creative Operations

ICP is delighted to be sponsoring Henry Stewart’s innovative new virtual event format with two large global Festivals.  DAM takes place on September and 1st and 2nd, and Creative Operations follows on September 3rd.  DAM has already attracted over 1,000...
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ICP proud to become Preferred Partner on Veeva PromoMats

  ICP is proud to announce receiving recognition from Veeva as a Preferred partner on Veeva Vault PromoMats. This achievement certifies ICP excelling in supporting and consulting clients on Veeva Vault PromoMats which "brings together multichannel engagement,...
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How one client used DAM to empower global marketing teams

Introduction COVID-19: How one client used DAM to empower global marketing teams It is no secret that COVID-19 has changed how we work. We live in a challenging time and companies have had to scramble to figure out how to adapt. Here is how we helped one of...
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