Blog

IHAs: It's not just about money and speed

The dramatic growth of in-house agencies has been driven by the desire both to save money on agency costs and get the work out more quickly. About that there’s no doubt. But it’s increasingly obvious that regaining control over both marketing communications...
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IHAs: is it the job of the agencies to tell us what to do?

Covid-19 has hit adland very hard. Forecasts of how much ad spend is likely to fall in 2020 compared to 2019 vary, but there seems to be agreement that the AA/WARC prediction of 15.6% is about right. That would take roughly £4bn out of what clients spend and...
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IHAs: Does it matter where an agency is?

Interestingly the answer to this question depends on where you are. In the US, New York City accounts for only 25% of agency business and there are well over 100 other cities with an advertising community. The UK is very different. Brittaney Keifer wrote a...
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A chance to discover your inner J Walter Thompson

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...
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“If saving money is wrong, I don’t want to be right”. How this applies to the world of Creative Operations and Inhousing

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...
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DAM Rockstar 1: Getting stakeholder buy-in to a winning plan

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...
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ONLINE COURSE: The blog 'Why it makes sense for companies to look at setting up an In-house Agency'

  This blog accompanies our upcoming course for those wanting to set up and optimize their In-House Agency.   CUSTOMISE YOUR MARKETING COMMUNICATIONS AND OPERATIONS SUPPORT. TAKE CONTROL AND COMPETE MORE EFFECTIVELY.  Introducing our Associate Consultant,...
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ONLINE COURSE: In-house agencies; how to decide, plan, launch and thrive

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get...
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Batman & Superman: Why Should IT and Marketing Join Forces?

  Batman & Superman: Why Should IT and Marketing Join Forces in the DAM World & How? In the movie, Batman and Superman begin as rivals and eventually join forces to fight their common foe. Like the Head of IT, Batman creates his bat suits and gadgets (i.e....
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MA DAMM panel at King's College

  ICP would like to send a huge thank you to King’s College for inviting ICP's Marketing Technology Consultant Jing Wang to participate in the 'DAM: opportunities and challenges' panel session with their MA DAMM students last week; their first career fair of...
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