Blog

Rights Management: the five elements of an effective strategy

We all want our rights management processes to be as slick and user-friendly as possible, but we have to stay fully compliant and well-governed. There’s a tension between two drivers: Optimisation – making the process as simple and effective as possible...
read more

A day in the life: My first Friday at ICP London

ICP is all about People Technology can do a lot in our ever-changing world of marketing, but it’s what people can do with it that makes the difference.  We are proud of all our people in the many different roles they have around the world; proud of the way...
read more

Econsultancy Change Management for Marketers Best Practice Guide

ICP and Victor Lebon are delighted to have contributed to the just-published Econsultancy Change Management for Marketers Best Practice Guide by Neil Perkin.   This report is designed to provide marketers with practical guidance and advice on how best to...
read more

"I'm Just an Asset"

  ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.     ICP...
read more

ICP Joins Free the Bid!

  ICP is proud to be a part of Free the Bid, a non-profit enterprise with an aim to encourage women directors and give a voice to women filmmakers in the advertising industry. The whole corporate world needs to fix its diversity issue – because it’s the right...
read more

E-Commerce [Part 5 of 5]: Where to Begin with Ecommerce in Product Content Ecosystem | Top Tips

By Jing Wang We get asked a lot by clients “where to begin with this Ecommerce content ecosystem journey?" Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have...
read more

E-Commerce [Part 4 of 5]: Building a Product Content Ecosystem for Your Digital Shelf

By Jing Wang Every single marketing technology ecosystem for every organisation is different. Trying to distil the content in terms of what the product content ecosystem should look like is a tricky task. But there are some great examples that we have seen...
read more

E-Commerce [Part 3 of 5]: Designing Product Visual Content & Digital Asset Standard Guideline by Leveraging DAM

By Jing Wang A picture is worth a thousand words, especially when it comes to browsing products online. When shoppers can’t pick up the product and read the details as they do in a physical store, what content can quickly draw their attention to make a...
read more

E-Commerce [Part 2 of 5]: Crafting Compelling Product Names to Maximise Product Search Visibility

  By Jing Wang Shoppers can’t buy what they can’t find. They predominately buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the...
read more

Veeva Commercial & Medical Summit, Europe | The Era of Intelligent Engagement

ICP are proud to be a part of the Veeva Commercial & Medical Summit; one of the largest events dedicated to commercial and medical affairs professionals in life sciences.   Why attend? Become an active member of the European life sciences community. Gain...
read more