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Job Opportunity

Digital Shelf Solutions Lead - Global

Type: Full Time  Location: Atlanta  Department: Strategy & Implementation 


ICP is a global leader in Content Operations. Widely recognized for our deep subject matter expertise and experience across a wide range of industries, we elevate and enhance our clients content lifecycle technologies and business processes to orchestrate the frictionless flow of content across marketing and commerce ecosystems.

We offer solutions across Digital Asset Management, Digital Shelf, and Creative Operations that deliver exceptional business outcomes for brands such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. By unlocking business value through strategy and consulting, and maximizing its potential through content management, content logistics and production services, we deliver the best possible experience for our clients, their partners, and consumers.


ICP is looking for a Digital Shelf leader to help architect and grow an expanding line of business solutions focused on Content Operations and the frictionless flow of content for the Digital Shelf. For ICP the Digital Shelf is where shoppers and the business of digital commerce meet – not just the product listing page or the product detail page, but content that informs and persuades, drives decisions and value exchanges throughout the entire shopper journey.

The Digital Commerce Solutions Lead will lead by influence across all geographies, strategizing to develop products and services to serve clients worldwide. The ideal candidate will have a mix of client and agency or consulting ecommerce experience. This is a role for a hands-on thinker/doer with a deeply curious nature, a creative problem-solving mindset, an authentic and influential communication style, and a bias for well-considered action.

The Digital Commerce Solutions Lead will:

Develop and productize client-centered Digital Shelf solutions
Partner with the Growth and Marketing organization in setting financial goals for Digital Shelf solutions and selling solutions into new and established clients
Support Client Partners and Delivery Services with successful client outcomes
Drive commercial innovation by identifying market needs and solution expansion opportunities
Work with Professional Development to build talent, capabilities, and expertise across the ICP organization
Be the public face and voice and ICP Digital Commerce expertise

This global senior-level individual contributor will be based in USA (Atlanta preferred), reporting to the London-based CEO. Office, hybrid, and home working will all be possible. Travel, circumstances permitting, up to 25%.

Key Responsibilities

Key Responsibilities

The Digital Commerce Solutions Lead will drive growth and profitability by delivering in five main opportunity areas:

Strategic Product Development and Value Positioning

Using a holistic view of client business needs, shopper behaviours, new thinking, and industry best practices you will develop and productize solutions that leverage ICP’s unique strengths as experts in consulting and content operations to deliver deep long-term client value
Define a growth strategy and roadmap for delivering Digital Shelf solutions including capabilities expansion, technologies, investment, and partnerships
Collaborate with Creative Operations and Digital Asset Management on complimentary and supporting products and services
Collaborate with ICP Service Leadership to ensure new offerings power each practice’s unique growth agenda creating sustainable differentiation by ensuring the knowledge and skills, tools and processes, SLAs and outputs are in place to deliver exceptional client solutions
Support ICP teams to tailor digital commerce solutions to the unique needs of clients, their customers, associates, and brands, while working to ensure that engagements are scalable, repeatable, industrialized in core businesses whenever possible

Thought Leadership, Marketable Expertise, and Communications

Support Business Development and Client Partners in Executive-level (VP/ED and above) discussions of ICP Digital Shelf solutions and capabilities
Identify Digital Shelf opportunities to expand business within existing clients and growth opportunities amongst prospective clients
Collaborate with Marketing, Business Development, and Client Partners to build business cases, amplify results, and produce compelling narratives that communicate value, opportunity, and imperative to persuade clients to engage
Provide expert consulting/POV on current and emerging technologies related to product information, workflow, content creation, production, storage, management, distribution, syndication, performance measurement, and optimization
Provide thought leadership on the convergence of marketing and commercial functions and help navigate complex global organizations where ecommerce and digital marketing accountability and budgets may be distributed
Collaborate on creating an enterprise digital commerce curriculum and participate in learning programs
Public speaking, participation in conferences, and building communities of interest amongst non-competitive clients to share knowledge and best practices

Strategy, Insights, and Commercial Innovation

Work as an internal and external thought leader who understands the broad digital commerce domain and how its enablement impacts future growth
Use qualitative and quantitative techniques to continuously imagine new digital commerce-led opportunities based on a changing commercial world, industry challenges, trends, and economics
Synthesize existing research, data, and insights from marketing, competitive and cross-industry to identify trends and support solution strategy
Helps move invention from development through productization to monetization

Performance and Measurement

Drive solution performance reporting to support value and business case creation and investment (i.e., how well the solution is performing for clients)
Drive internal operational reporting and KPIs and collaborate with Service Leads to ensure optimized performance and margin (i.e., how well the solution is performing for ICP, hitting revenue targets, etc.)

Client Experience

Collaborate with Solution Architect and Consulting to present a client or industry-specific vision of how to orchestrate digital shelf strategies and capabilities to achieve the fastest route to measurable transformative value
Monitor solutions for client satisfaction and ensure solutions are meeting customer needs and expectations

Key Experience & Skills


Demonstrated expertise in identifying market opportunities, client needs, and related insights
Adept at translating insights into innovative, profitable, demand generating solutions
Proven success in developing product vision and strategy, business case and investment analysis, planning, pricing, positioning, marketing, and performance measurement
Ecommerce content lifecycle experience across content strategy, distribution and syndication, performance measurement, optimization, and related technologies
Experience with Product Information Management (PIM) and Digital Asset Management (DAM) as the core of a product content ecosystem
Collaboration with a wide range of stakeholders including senior management within ICP and across our client’s global organizations
Crafting compelling narratives to support marketing and communications

Key Experience & Skills


7-10 years overall experience in ecommerce, marketing, and digital transformation including 4+ years’ experience in a client-facing agency or consulting role
4+ years’ experience within one or more of the following industry sectors – CPG, Food, Bev/Alc, Media and Entertainment, Luxury, Fashion & Apparel, Pharma, Life Sciences, Automotive
Experience with executive-level communications and global, heavily matrixed organizations is required


BA or equivalent required, advanced degree a plu