ICP is a worldwide leader in Content Operations, offering Solutions that deliver exceptional business outcomes for global brands such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna.
Widely recognized for our deep subject matter expertise and experience across a wide range of industries, we elevate and enhance our clients’ content lifecycle technologies and business processes to orchestrate the frictionless flow of content across Marketing and Commerce ecosystems.
We offer integrated Solutions that leverage our expertise in Content Operations across Digital Asset Management, Digital Commerce, and Creative Operations. By unlocking business value through Strategy and Consulting, and maximizing its potential through Content Services and Production, we deliver the best possible experience for our clients, their partners, and customers.
About the Consulting Practice
Who are we?
We are MarTech and Creative Operations maestros who partner with our clients to transform their strategy aims into execution. We explore ideas, enable change that matters, and deliver at scale.
Our mission is to enable our client partners to achieve key business outcomes through the optimised use and adoption of marketing technology, creative processes and talented people. Our practice can provide both the strategic articulation & the practical hands-on solutions to enable, lead & achieve all manner of client partner needs from smaller, discrete or niche projects through to enterprise-wide programmes and implementations.
Our team is comprised of experienced subject matter experts & practitioners across multiple industry segments, technologies and stages of the content lifecycle. Brought together by genuine curiosity and enthusiasm in technology and the way that people engage with it, we pride ourselves (quietly!) in knowing that we help make things happen, together.
Our capabilities include Governance & operations infrastructure design, Ways of working, roles and responsibilities, workflow design & process mapping, change management & enablement, communications planning, project management, business analysis, UI & UX research, digital maturity assessment, digital content migration strategy, etc. we combine global expertise and local insights to help our client partners turn their marketing ambitions into reality.
ICP’s marketing technology services are founded on the principles of true partnership with clients (prioritising long-term value vs. short term return), a consistent vendor agnostic positioning (ICP do not own, sell or have any commercial relationships with software providers) and working with teams & clients to develop solutions which will ‘work’ and deliver for both the strategists & the operational teams throughout the organisation.
The range of ICP’s services means that we ‘stick around’ to ensure that we deliver on the promise which our strategies imply and help support and implement successful and measurable change.
The Senior Consultant is a senior strategic and operational advisor for both ICP clients as well as internal teams.
They will lead client consulting engagements which may include a number of ICP, third party or even client resources, leveraging their knowledge and best practice on how technology, people and process comes together. This means involvement on a day-to-day basis with the practical hands-on delivery of real-world stories, solutions, problem solving etc. within enterprise environments. They are an industry expert in creative operations, digital & marketing technology, either from a client / marketing perspective, or a technology services supplier perspective, or both!
The Senior Consultant must be confident in their ability to challenge assumptions and clearly articulate whatever the situation requires. Must feel comfortable in adopting this approach, leading conversations, proposals and deliverable readouts with C-Suite client stakeholders, ICP Board, partners and other ICP managers, colleagues and staff. The Senior Consultant should own & drive client projects and engagements, leveraging key project or programme management skills and governance best practices to ensure effective project delivery & business outcomes for our clients.
Experience working with/implementing one or more of the following applications is required: Digital Asset Management (DAM), Product Information Management (PIM) or Marketing Resource Management (MRM)
Experience working with/implementing one or more of the following applications is considered a ‘nice to have’: Customer Relationship Management (CRM), Web Content Management Systems (WCMS), Social publication & Listening, Dynamic Content Optimisation (DCO).
• Quickly understand client business issues, industries and competitors and leverage experience and that of the wider ICP team to help both clients articulate their needs and ICP proposed solutions.
• Primary point of contact for client stakeholders, building relationships, managing expectations and project timelines to ensure engagements run smoothly.
• Deliver on billable consultancy projects for ICP’s global clients & accounts. This may include facilitating workshops & stakeholder interviews or leading a team of ICP colleagues on particular engagements.
• Accountable for the creation, or contributing to consulting outputs such as proposals, roadmaps, requirements, process maps or related project documentation, whether the deliverables are created by team members or yourself.
• Use data modelling practices to analyse your findings and create suggestions for strategic and operational improvements and changes
• Identify the processes and information technology optimisations required to introduce your recommendations
• Articulate the benefits of your recommendations across departments and help to address any uncertainty and concern
• Ensure plans are made and processes are created to evaluate the impact of the changes made, including taking responsibility for overseeing and reporting on this evaluation.
Key Experience & Skills
• Authenticity – Being present, honest and sincere goes a long way.
• Compassion – Doing the right thing means driving connection within our community and caring for one another.
• Focus on Service – Roll up those sleeves and tackle every problem with a can-do attitude. Remember, help will always be offered to those at ICP!
• Providing the Right Resources – Always find a way, you are incredibly capable.
• Earn Trust – We value consistency, reliability, accountability and constantly striving to be inclusive and diverse.
• Take Ownership – It’s important to approach your work with a sense of urgency and responsibility, we recognize that we must meet obligations and focus on positive outcomes.
• Partnership – Collaboration, respecting one another and aligning on your roles and responsibilities are a must.
• Creative Thinking – Last but not least, the willingness to learn and enjoyment of the problem-solving process are vital for our mission.
• Familiarity with key technologies (MRM/DAM/PIM)
• Intermediate to advanced Microsoft Office skills, (Excel, Word, Power Point)
• Excellent verbal and written skills
• Rigorous attention to detail
• Ability to multi-task while being productive
• Work independently as well as within your team
• Strong presentation skills
• Knowledge of creative file formats
• 7+ years industry experience (media, creative production, or account management experience preferred but not required)
• 4 year university degree
• Experience and knowledge of change management principles, methodologies and tools
• Familiarity with project management approaches, tools and phases of the project lifecycle
• An understanding of file formats. Understanding/willingness to learn technical file/solution requirements.