Trusted by the world's top brands

ICP has been a key operational partner for Unilever since 2013. Custodians of the single source of truth for all assets, ICP ensures the re-use and repurposing of content. This drives better brand consistency and communication quality at lower cost, across all brands, channels and geographies. Assignments include integration between DAM and eCommerce content, and coordination of strategy and implementation of Unilever’s DAM 2021 upgrade.

ICP provides global and local market adaptation for Carlsberg, Grimbergen, Brooklyn, Somersby and Tuborg utilising our Content Studio team, as well as supporting usage rights management. Our Creative Operations team is also piloting Creative Automation platform to streamline and optimize content creation and performance.

ICP provides Managed Content Services for the EMEA region, ensuring all assets within Nike's DAM are searchable and limiting the risk of usage rights infringement. We also support Nike in improving their processes and data capture.

ICP supported the implementation of Workfront with Creative Operations strategy, training and change management. We provide ongoing DAM governance and content stewardship, enabling the Aetna team to find and repurpose their content more efficiently.

Estée Lauder appointed ICP as their global production partner in 1988. Our commitment remains to support ELC NA and their global associates to ensure brand consistency and compliance across 48 countries in 26 languages. We have localised advertising assets for Estée Lauder, Tom Ford, Jo Malone, Travel Retail, GWP and regional co-operative advertising across Print, Print OOH, Digital OOH, Travel Retail, Digital. 

ICP's consulting and creative production teams collaborated with Peacock’s marketing and design teams to produce hero creative and tactical versions, delivering hundreds of assets monthly. This was followed by the creation of Quality Control guidelines and best practices and ICP continues to drive operational improvements to scale communications more effectively.

Since 2017, ICP's consulting and managed service teams have expanded their partnership with Coca-Cola to enable marketing technologies and their inter-connected processes. ICP teams manage the DAM program globally on a 24/5 basis, in addition providing strategic consulting assignments to develop the vision and its fit within the wider ecosystem.

Following a DAM migration and successful implementation for Flowers, ICP was engaged to support Data Integrity for Flowers' DAM to ensure accuracy of searched and syndicated content. Additionally, ICP is conducting a 20 week Data Process Mapping project to make recommendations for optomization, enabling a stronger future set up.

ICP's content management team provides user trainings, launching Brand Portals, and conducts quality checks of global assets.​ Our Strategy & Consulting team conducted assessments and made recommendations for optimising Galderma's DAM and MLR to increase user experience, increase compliance and asset reuse.​

ICP was engaged to support Abbott Nutrition with strategy, planning, and the launch of their MLR+DAM solution, Veeva PromoMats, in the EURISA region. Our consulting team also developed a change management strategy for the implementation of Salesforce, and our Managed Content Services team was able to improve user adoption and bring efficiencies in content operations. 

Since 1988, ICP has been a guardian of Diageo’s brand quality, consistency and regulatory compliance. We are Diageo's adapt and scale partner, driving content re-use through production strategy, content localisation and distribution across 17 brands, 100 countries and in 66 languages. ICP also manages Diageo's content applications (DAM, MAM, Fonts), leading user engagement, technology adoption and process design in alignment with the clients's global strategy, enabling compliance through scrupulous governance. 

ICP provides thought leadership, operational strategy and execution of the Mars DAM initiative across all business segments globally. Our support includes change management, brand asset lifecycle management for users and agencies, optimisation of digital shelf content creation processes, and campaign management consulting. ICP empowers the Mars marketing and technology teams to create, distribute and manage their content efficiently and accurately. 

ICP leads engagement, user adoption, content and asset support for Coty's global enterprise DAM and PIM programmes, across all 70+ brands and business divisions. ICP's team enables Coty's brands to plan, organize, collaborate and seamlessly publish content and syndicate products at the right time to drive meaningful engagement with consumers.

Appointed in 2014 as a global production partner, ICP's focus has been to deliver press advertising assets for North America, Canada, and Europe. ICP implemented its campaign management tool and approval system, and provide artwork and print proofing across 36 countries and 5 languages from its creative production studio and project management teams.

Starting in 2017, ICP managed services team has supported Takeda global marketing teams and their creative agencies in ensuring all relevant commercial content is easy to find and reuse globally across all products. 

ICP's experts and consultants have led change management, training, and on-boarding for the roll out of Warner Bros. recently launched DAM platform. ICP oversees all ongoing enhancement and improvements to the system and processes as well as on-boarding of new users.

ICP has been a strategic partner to L'Oréal since 2019, supporting the global team with Content Operations rationalisation and optimisation for DAM, PIM and  Rights Management tools. ICP manages all L'Oréal marketing content, ensuring compliance against their global initiatives, driving adoption across the organisation and supporting users across all territories.

ICP's global librarian services in support of Capital One's DAM programmes. During a multi-year partnership, ICP has provided strategic leadership and facilitated collaboration with various Capital One marketing teams around their use of DAM, enterprise-wide DAM platform-evaluation, and data migration.

ICP consultants developed content governance pillars and a marketing content governance playbook to enable optimization of the content production supply chain for Haleon. ICP has standardized content governance​, defined best practice with clear roles and responsibilities, with a roadmap to execute next steps​.