Our Content Studio serves as a real-world lab for evaluating creative technology, where tools—especially those marketed with AI claims—are rigorously tested against real workflows to see if they genuinely deliver practical value rather than just hype
COE Lead for studio operations and automation Dan Hunt, speaks to Alex Reeves at LBB on how ICP's Content Studio recreates complex production scenarios to identify weaknesses, advise on mitigations beyond the tech itself, and help clients understand what they actually need versus what vendors promise, while also building a matrix of suitable tools and highlighting how governance, workflow fit, integration, and practical capabilities matter for successful adoption.
Read the full article, Unearthing the Reality Beneath the Hype: How ICP Matches Tech to Real Needs, on the LBB Website.