Video has become central to how organizations communicate, tell stories, and connect with audiences. From marketing campaigns and product launches to internal communications and training programs, video captures attention in ways that static content simply cannot. Organizations are increasingly relying on video not just as a supplementary asset but as a core part of their content strategies, shaping brand perception and driving audience engagement across platforms.
Yet as organizations embrace video, they face a growing set of challenges. High-resolution files like 4K, 5K, and 360/VR consume vast storage space and can strain infrastructure. Managing metadata for discoverability, navigating multiple formats, and ensuring workflows are streamlined across teams adds layers of complexity. Without proper strategies, policies, and tools, video can quickly become a bottleneck rather than a business asset, slowing projects, creating inefficiencies, and limiting its impact. Understanding how to organize, store, and optimize video within a DAM system is essential for turning it from a creative output into a strategic organizational asset.
That’s why we’re excited to announce that our very own Tom Sloan, Global Head of Content Management & Logistics Solution, will be speaking on the topic at Henry Stewart DAM New York on October 14. Tom brings extensive global experience guiding organizations to harness the full potential of video within their DAM systems. On the panel, Exploring Video in DAM – Expanding Capabilities and Managing Workflows, he will provide actionable insights on how to structure video assets for efficiency, balance AI-driven and manual metadata, and build internal support for scaling video initiatives.
Attendees will also gain real-world perspectives on successful workflows, including managing raw and finished files, repurposing content across platforms, and ensuring teams can effectively access, edit, and deploy video. The panel, facilitated by Irene Magafan of the World Wildlife Fund, will highlight lessons learned from the panellists' organizations that have successfully integrated video into their DAM strategies, providing practical guidance for navigating common pitfalls and maximizing the value of video as a business asset.
This session is more than a discussion—it’s an opportunity to rethink how video fits into your organization’s digital asset strategy. By learning from Tom’s experience and the panel’s insights, organizations can move beyond simply storing video to truly leveraging it as a strategic asset that drives engagement, creativity, and measurable business results.
Don’t miss the chance to gain practical knowledge and expert guidance. Reserve your spot at Henry Stewart DAM New York today and start transforming your video strategy.