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3) 26 September 2018 - DAM’s role in future-proofing the Product Content Ecosystem for all channels,
Webinar

DAM's Role in Future-Proofing the Product Content Ecosystem

Within eCommerce, reliable, consistent and visually compelling assets are now ‘in demand’ in assisting shoppers who require the right information at the right time; a very different scenario to the typical persuasive, behaviour-changing or even intrusive mindset that underpins regular advertising techniques. This webinar covers how to design content to appeal to purchase-ready audiences, setting global standards for assets, and how eCommerce links with the wider marketing technology ecosystem.