
Global consulting and services for brands to achieve better marketing outcomes
Digital asset management, creative operations, production and more to fast-track your marketing operations and technology adoption
Your marketing operations in perfect harmony
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#our-people
Our people
ICP's growing team works across our global offices in London, Rotterdam, Atlanta, Nashville, New York, Los Angeles, Mexico City, Mumbai and Shanghai.
We dedicate a dynamic team to your projects and initiatives, becoming a part of your business and offering an unbeatable combination of experience and best practices.
Our subject matter experts cover all areas of marketing and creative operations, providing input across your teams, leading consulting assignments and always orchestrating positive outcomes for marketing and creative success.
Read more about our people below, and if you're interested in joining our incredibly capable team, check our careers page.
Leadership

Casey Smith
What drew you to work at ICP?
I was drawn to ICP because I saw a small company with a big heart, a fun culture, and inspirational leadership that was ready to transform how global companies manage their marketing & advertising content.
What is your favorite TV show?
My favorite TV show is Friday Night Lights..."Texas Forever."
What is your unique strength?
I am a relentless discoverer of silver linings.
Casey leads the People team for ICP Americas, enabling a dynamic and growing company to support its Incredibly Capable People through all aspects of the employee lifecycle.
Prior to ICP, Casey spent seven years at Coca-Cola where she worked on social media strategy, marketing technologies, and digital asset management, and prior to that received her MBA with a marketing concentration from Goizueta Business School at Emory University.
Outside of work, Casey is a consumer of inspirational content in all forms (books, podcasts, articles, the universe), and she is also a big devotee of friendships and family, including three young children who always keep her busy.

Christopher Grakal
In his role as Global CEO, Christopher works across the global ICP team to inspire and steward the continued growth of ICP as a leading marketing and creative operations consultancy and service provider.
With over 20 years’ experience at Warner Bros. and Turner Broadcasting, followed by 4 years at the helm of ICP Americas, Christopher’s career has been defined by enabling organizations to deliver operating efficiencies and innovation in marketing, all whilst maximising market impact.
Christopher’s mantra and passion throughout his career has been to align technology solutions with people and process. He inspires an innovative and customer-centric approach to enhancing clients’ marketing operations set alongside a dedication to every employee’s personal and professional development.

David Howlett
What do you enjoy most about the work you do at ICP?
Great people, a fresh perspective on marketing and creative operations, a dynamic market full of wonderful clients. What's not to like?
What's one thing you couldn't live without?
Espresso and a flapjack
What was your first job?
Manually annealing and drawing ingots of gold into wire to be made into jewellery"
As Marketing Director, David oversees ICP’s Growth & Marketing team. This covers all communications activities, sharing our growing library of thought leadership and resources with clients new and old, as well as identifying and pursuing opportunities in new market sectors and with ICP’s new clients.
David’s career includes full time and consulting roles working across a wide range of market sectors, mainly in a b2b2c capacity, working with manufacturing and service businesses to help their clients succeed. Highlights include 10 years in the packaging industry covering sales, marketing and general management roles, and 10 years with a market research agency helping them grow by a multiple of 5 globally.
David is passionate about helping companies harness the power of marketing technology and data feedback tools within their marketing and creative operations, all in the context of a clear, concise properly communicated global strategy.

Emily Samways

Emily Samways
Managing Director, EMEA & APACEmily is a business leader with +20 years’ experience in strategy, creative, technology and design agencies from some of the world’s best agencies (Ogilvy, JWT, Karmarama [now Accenture interactive], Heresy/HHCL, iris worldwide, SuperUnion), Emily has launched, relaunched, and guided brands both big and small.
Through delivering award winning strategy and communications, she has led and grown UK and Global business with a diverse B2B and B2C portfolio across all customer touch points and media. In her roles Emily has led business wide transformations and change programs to adjust and shape the service and delivery offerings and provide direction for commercial growth while driving client value.
She has won the IPA/Campaign Women of Tomorrow award, been Exec Lead and Vice president of Bloom, an IPA mentor, industry panelist, shop owner and entrepreneur property developer. And in her spare time wrote and taught some of the IDM postgrad digital diploma and judged for the DMA & BIMA awards. She is a non-exec of startup, The EV Marketplace, she teaches and mentors for the UK Gov Department of Media and Culture via the West of England Creative Growth Sector Programme.

Inci Kesimgil

Inci Kesimgil
Client Partner Practice Lead, EMEAWhat is your motto or personal mantra?
My life motto...
"I am not designed to come second or third. I am designed to win."by Ayrton Senna
How would your friends describe you?
Real me? They would say “Passionate” ,“Crazy”, “Make it Happener”, “Joie de Vivre” and “Problem-Solver”
What’s on your bucket list?
I’m a triathlete and would like to do many Ironman 70.3 as much as I can in my life but a dream is Tour de France – finish lane 😀
Over the past twenty two years, Inci has lived and worked in many countries with both global and specific in-market experience in London, Paris, and Istanbul. With experience from a number of major global network agency groups she has experience of many sectors including Fashion & Beauty, Financial Services, Retail, Automotive as well as FMCG. She has considerable experience in managing large teams and leading communications & engagement in advertising, marketing and public relations.
As Director & Client Partner Lead for EMEA at ICP, she is responsible for all operational & commercial activities for many global brands, as well as ensuring her team feels truly happy by doing what WE do as ONEICP!

Kelly Pepper

Kelly Pepper
Managed Services Practice Lead, AmericasWhat do you enjoy most about the work you do at ICP?
I enjoy helping our clients understand, leverage, and maximize their marketing technology solutions—and we usually have a few good laughs while we’re at it!
What's one thing you couldn't live without?
Fried catfish. I’m from New Orleans, so I live to eat.
In your spare time one might catch you...
On two-wheels: road bike or motorcycle.
Kelly is a history nerd turned digital asset management SME. Building on her experience in digital archives, she transitioned into DAM and has supported and led corporate DAM initiatives for the last 8 years. She’s passionate about collecting, describing and sharing content: access to information is a fundamental right! Whether it’s historic material or brand assets, findability and user experience is key.

Kristen Schuller

Kristen Schuller
Global Chief People OfficerAs Global Chief People Officer, Kristen will help focus ICP on our next stage of global growth and scale in the areas of talent management and development, total rewards, and enhancing the overall employee lifecycle and experience; ensuring we attract and retain more Incredibly Capable People who will ensure our success now and in the future.
Kristen is a global human resources executive and trusted advisor with over 25 years of experience dedicated to building, leading, and transforming the people function, developing talent, and partnering across high-growth, start-up organizations. She earned a reputation as a hands-on talent strategist with repeated success driving results. She gained her experience in multiple industries including consumer products, trading & logistics, medical devices, and e-commerce with some of the most reputable companies in the world including Unilever (formerly CPC International), Honeywell (formerly AlliedSignal), The Coca-Cola Company, Ernst & Young, Chewy and Thrasio.
Kristen is passionate about the power of people and continuously learning from diverse perspectives around the world. Outside of work, Kristen loves spending time with her family, is a huge dog lover and cannot wait to travel and visit new places again.

Marco Dominguez

Marco Dominguez
Managed Services Practice Lead, EMEAWhat is your motto or personal mantra?
Do your job well done, always.
What's one thing you couldn't live without?
My wife.
In your spare time one might catch you...
If there is anything to fix at home and requires woodwork I assign myself to the job. When nothing at home to fix (or break), I enjoy going for a walk with my wife and take photos. In a previous life, where people could go out and do all sort of things, I enjoyed playing Rugby in the local club and take my bike out, but this seems to be a long gone memory.
Marco has an old-school print management background. His experience in prepress and repro is a solid foundation for the martech managed services world that he now calls home. As the leader of one of ICP’s largest accounts, Marco is passionate about operations, data analysis and workflows.
The important thing is to not sit idle, as there is always something that can be improved, optimized or learned!

Michael Weeman

Michael Weeman
Managing Director, AmericasFormerly Global Senior Director of Consumer Commerce Strategy and Digital Capabilities & Content at The Coca-Cola Company, Michael Weeman leads ICP's Digital Commerce Capabilities. Lending his expertise and thought leadership to Digital eCommerce consulting and service engagements for ICP's clients internationally, Michael is responsible for driving innovation across all aspects of ICP’s service offering to support the firm’s commitment to delivering added value to clients.

Sara James

Sara James
Strategy & Implementation Practice LeadWhat drew you to work at ICP?
ICP is a place where you can design your own future. If you see an opportunity for your role to evolve, or to build a new service or offering, you get room to play and be creative and build something amazing.
What is something people don't know about me?
I really enjoy public speaking. I've spoken at multiple conferences over the years in the US and in EMEA. My two favorites were speaking to a room of 600 people about the impact of metadata on AI and conducting a taxonomy workshop for 200 people at the Open Text convention in Las Vegas.
What is the best advice you ever received?
My mom always said, "do what you do best" and that has never failed me.

Scott Bryan

Scott Bryan
Interim Global Operations DirectorWhat's your favorite TV show?
The Profit
What’s your favorite holiday and why?
Labor Day because it’s the start of College Football Season.
What drew you to work at ICP?
Chance to help grow a company fast!
Consulting and Agency Executive with 24 years’ demonstrated accomplishments in Digital, Business, and Marketing Strategy in retail, travel & hospitality, healthcare, telecommunications, and financial services industries. Specific areas of expertise include Customer Experience Strategy & Design, User Experience Strategy & Design, Technology Implementation and Consulting/Agency Business Operations.

Tom Sloan

Tom Sloan
Solution Architect & Global Solutions LeadWhat do you enjoy most about the work you do at ICP?
I love that ICP gives me the opportunity to help clients from different regions & industries all at different stages on their content management journeys. You can't beat variety!
What drew you to work at ICP?
I found a company as passionate about Digital Asset Management, the content lifecycle and the creative process as I am.
What’s on your bucket list?
Island hopping in the Caribbean (Perhaps getting to a test match or two!)
Tom is the Global practice leader for ICP’s Strategy & Implementation division, supporting our consulting teams across North America, Europe & Asia to deliver Creative Operations and Marketing Technology projects for Global, Enterprise businesses. Tom has over 15 Years’ experience in Digital Asset Management across FMCG, Publishing, Pharmaceutical and Corporate sectors.
Tom represents ICP at Industry events such as Henry Stewart conferences & webinars as well as authoring regular thought leadership in this space.

Violeta Leon
With over 20 years in the industry, Violeta had worked from broadcast to media production, learning the craft from the basics and grown to always try to find the most efficient way to accomplish a task.
Violeta has run through the spectrum, producing advertising and TV shows, generating and developing communications strategies and content, coordinating and supervising teams, assets, and communication pieces for the Latin American market; in which she’s spent a good half of her career.
She believes in knowledge and understanding “how things are done” to successfully manage the work and the team. Process-driven, with a human approach and clients’ needs at the centre, Violeta is also a “problem solver” always looking for the best way to come up with the best result.
As hard-working as she is, she is also an avid Yoga practitioner, dog lover and is looking forward to resume “rock concert going” on a regular basis.

Yvonne Powles

Yvonne Powles
Production Practice LeadWhat is your favorite TV show?
Nothing better than relaxing in front of a Scandi noir series on Netflix or BBC. Not only does it remind me of home but also keeps me bang up to date with Norwegian Knitwear trends!
How would your friends describe you?
I would imagine that they would describe me as one of the practical ones who gets things done, makes things happen, such as planning ahead and researching fun things for us to do as a group.
What's one thing you couldn't live without?
One of my weird favourite things is salted liquorice…it’s an acquired Scandi taste but I love it!!
Yvonne is an ICP veteran having been with ICP for over 13 years. Having started out growing ICP’s TV & digital offering in London she now oversees the production pipeline across all channels.
When Yvonne isn't at work, she enjoys spending time with her son and the rest of her family. She can also often be found shopping for weird foods in The Scandinavian Kitchen to satisfy her Norwegian roots.