About ICP

It's time to PRODUCE MANAGE REUSE AUTOMATE CONTENT confidently

Too many companies face too many limitations when trying to build consistent brand experiences. ICP helps global companies get control of their content operations.

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ACHIEVE A FRICTIONLESS FLOW OF CONTENT

We guide everything from creative operations and production to content management and logistics  to digital shelf enablement so our clients can achieve a frictionless flow of content through all their systems and channels.

It’s time to content confidently

And to do that, you need three things: more insight with disruptive thinking, more capabilities for everything to do with making, managing and delivering content, and a flexible approach to open up more possibilities.

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Why so many global companies rely on icp

The world's most beloved brands from Coca-Cola to Unilever to NBCUniversal all rely on us to guide and support their content operations. Our clients are seeing impressive results, like increasing speed to market by 20%, saving $10 million annually in legal fees and efficiencies, and improving profits through more consistent and higher quality brand communication.

Our Values

Our values are at the core of our organization, influencing our culture, the top class service we offer our clients, and how we show up for and support each other.

Curiosity
Curiosity
Collaboration
Collaboration
Adaptability
Adaptability
Creativity
Creativity
Trust
Trust
Inclusivity
Inclusivity
Focus
Focus

Creating Confidence Since Day One

Back in the 1980s, global brands were struggling to manage all their production needs with traditional agency support. Big agencies were great at delivering creative ideas, but the actual production of those ideas required more time and money than most brands could afford.

ICP 80s

That’s when one industry veteran started to wonder, “What if all the adaptation and versioning of content could be done outside of the full-service agency structure?” So in 1988, ICP was born. 

Then in the early 2000s, digital marketing exploded – along with the need for much more content at a much faster pace. Right around that time, a longstanding ICP client bought their first DAM. Since we already knew their teams and content so well, they asked us to take the reins for the DAM migration. The project was such a success that we stayed on to help run and optimize their content operations. The rest, as they say, is history. 

Today, our solutions have expanded to include everything from technology audits to ecosystem design to digital shelf content creation. We bring the insights, capabilities, and possibilities organizations need to manage all their content confidently. It’s why some of the world’s largest, most beloved brands like Coca-Cola, Unilever, and Mars, all turn to ICP.

And that first DAM client? They’re still with us today.

Meet the ICP team

ICP's expanding team operates seamlessly from our global hubs in Atlanta, London, Rotterdam, Mexico City, Mumbai, and Shanghai.

Our commitment is to assign a dynamic team to your projects and initiatives, seamlessly integrating with your business. This collaborative approach ensures an unparalleled blend of experience and industry best practices.

Within our team, subject matter experts span the entire spectrum of marketing and creative operations. They actively contribute insights to your teams, take the lead on consulting assignments, and consistently orchestrate positive outcomes for marketing and creative success.

GLOBAL leadership

Leadership Team

Christopher Grakal

CEO
London

Casey Smith

Director of People, Americas
Atlanta

David Howlett

Global Marketing Director
London

Kelly Pepper

Global Head, Managed Content Services
Atlanta

Marco Dominguez

Managed Content Services Lead, EMEA
London

Tom Sloan

Solution Architect & Global Solutions Lead, ICP
London

Yvonne Powles

Production Practice Lead
London

Dan Hunt

Regional Head of Production
London

Bradley Hendricks

Global Operations Director
Atlanta

Kristen Martini

Global Head, Client Services
Atlanta

Sara James

Global Director & Practice Lead
Atlanta

Aniruddha Mukherjee

Country Manager, India
Mumbai

Violeta Leon

Country Manager, Mexico
Mexico City

Emily Samways

Chief Commercial Officer
London

Kristen Schuller

Global Chief People Officer
Atlanta

Kathy Aronson

Global Head of Digital Commerce Solutions
Los Angeles

Jeremy Wintroub

EVP, Global Head of Production Strategy
New York

Ralph Wilson

Chief Financial Officer
London

Dagbert Sansen

EVP, Business Development
New York

Ryan Dercksen

Director of Technology
London

If you're intrigued by the idea of joining our amazing team, be sure to explore opportunities on our careers page.

Find out why top brands from Coca-cola to Unilever all rely on ICP

Helping global companies achieve a frictionless flow of content.