Orchestrating the frictionless flow of content for the world's top brands
Digital asset management, creative operations, production and digital commerce solutions to fast-track your content operations and technology adoption
ICP's growing team works across our global offices in London, Rotterdam, Atlanta, Nashville, New York, Los Angeles, Mexico City, Mumbai and Shanghai.
We dedicate a dynamic team to your projects and initiatives, becoming a part of your business and offering an unbeatable combination of experience and best practices.
Our subject matter experts cover all areas of marketing and creative operations, providing input across your teams, leading consulting assignments and always orchestrating positive outcomes for marketing and creative success.
Read more about our people below, and if you're interested in joining our incredibly capable team, check our careers page.
Aniruddha MukherjeeCountry Manager, India
Aniruddha has 15 years of experience working on marketing technology platforms and managing diverse content acquisition and metadata research projects. He has partnered with major global brand owners with a focus on Digital Asset Management for Unilever, Diageo, Coty and L'Oréal.
Bradley HendricksGlobal Operations Director
Casey SmithDirector of People, Americas
Casey leads the People team for ICP Americas, enabling a dynamic and growing company to support its Incredibly Capable People through all aspects of the employee lifecycle.
Prior to ICP, Casey spent seven years at Coca-Cola where she worked on social media strategy, marketing technologies, and digital asset management, and prior to that received her MBA with a marketing concentration from Goizueta Business School at Emory University.
Outside of work, Casey is a consumer of inspirational content in all forms (books, podcasts, articles, the universe), and she is also a big devotee of friendships and family, including three young children who always keep her busy.
In his role as Global CEO, Christopher works across the global ICP team to inspire and steward the continued growth of ICP as a leading marketing and creative operations consultancy and service provider.
With over 20 years’ experience at Warner Bros. and Turner Broadcasting, followed by 4 years at the helm of ICP Americas, Christopher’s career has been defined by enabling organizations to deliver operating efficiencies and innovation in marketing, all whilst maximising market impact.
Christopher’s mantra and passion throughout his career has been to align technology solutions with people and process. He inspires an innovative and customer-centric approach to enhancing clients’ marketing operations set alongside a dedication to every employee’s personal and professional development.
Dan HuntRegional Head of Production
Dan is the Regional Head of Production for EMEA, responsible for overseeing the Project Management and Studio teams to ensure expectational delivery for all client projects. He leads ICP's production technology and collaborates with Yvonne to devise effective production strategies and respond to new business opportunities.
Previously Dan has worked for production companies shooting digital and video around the world, bringing pre and post-production expertise.
When he's not working, Dan enjoys spending quality time with his family and friends. He's also an enthusiastic hobby musician and fitness enthusiast
David HowlettGlobal Marketing Director
As Marketing Director, David oversees ICP’s Growth & Marketing team. This covers all communications activities, sharing our growing library of thought leadership and resources with clients new and old, as well as identifying and pursuing opportunities in new market sectors and with ICP’s new clients.
David’s career includes full time and consulting roles working across a wide range of market sectors, mainly in a b2b2c capacity, working with manufacturing and service businesses to help their clients succeed. Highlights include 10 years in the packaging industry covering sales, marketing and general management roles, and 10 years with a market research agency helping them grow by a multiple of 5 globally.
David is passionate about helping companies harness the power of marketing technology and data feedback tools within their marketing and creative operations, all in the context of a clear, concise properly communicated global strategy.
Emily SamwaysChief Commercial Officer
Emily is a business leader with +20 years’ experience in strategy, creative, technology and design agencies from some of the world’s best agencies (Ogilvy, JWT, Karmarama [now Accenture interactive], Heresy/HHCL, iris worldwide, SuperUnion), Emily has launched, relaunched, and guided brands both big and small.
Through delivering award winning strategy and communications, she has led and grown UK and Global business with a diverse B2B and B2C portfolio across all customer touch points and media. In her roles Emily has led business wide transformations and change programs to adjust and shape the service and delivery offerings and provide direction for commercial growth while driving client value.
She has won the IPA/Campaign Women of Tomorrow award, been Exec Lead and Vice president of Bloom, an IPA mentor, industry panelist, shop owner and entrepreneur property developer. And in her spare time wrote and taught some of the IDM postgrad digital diploma and judged for the DMA & BIMA awards. She is a non-exec of startup, The EV Marketplace, she teaches and mentors for the UK Gov Department of Media and Culture via the West of England Creative Growth Sector Programme.
Francesco RaimoConsulting Practice Lead, EMEA
In his role as EMEA Practice Lead, Francesco assumes the responsibility for overseeing ICP’s consulting practice in the region, acting as the primary point of contact for the broader business when support for other regional practice leaders or divisional leadership is needed
With a deep specialisation in digital strategy and large-scale digital transformation, Francesco has dedicated much of his career to leading the development of solution architectures within the transformation programs for Fortune 500 companies across a variety of sectors, including Retail, Consumer Goods, Hi-Tech, and Life Sciences
Francesco’s passion lies in helping organizations navigate the complexities of people, process, technology, and governance to successfully design and execute long-term strategies in the pursuit of their objectives
Kelly PepperGlobal Head, Managed Content Services
Kelly is a history nerd turned digital asset management SME. Building on her experience in digital archives, she transitioned into DAM and has supported and led corporate DAM initiatives for the last 8 years. She’s passionate about collecting, describing and sharing content: access to information is a fundamental right! Whether it’s historic material or brand assets, findability and user experience is key.
Kristen MartiniGlobal Head, Client Services
What is your unique strength?
An ability to see situations from multiple views, making me more empathetic and strategic, a skill that has helped me in work and in life.
What is your motto or personal mantra?
Be earnest, be honest, work hard, play often.
What's one thing you couldn't live without?
I couldn't live without sports. I love the life lessons it highlights, particularly around how to handle yourself in a losing situation.
Kristen SchullerGlobal Chief People Officer
As Global Chief People Officer, Kristen will help focus ICP on our next stage of global growth and scale in the areas of talent management and development, total rewards, and enhancing the overall employee lifecycle and experience; ensuring we attract and retain more Incredibly Capable People who will ensure our success now and in the future.
Kristen is a global human resources executive and trusted advisor with over 25 years of experience dedicated to building, leading, and transforming the people function, developing talent, and partnering across high-growth, start-up organizations. She earned a reputation as a hands-on talent strategist with repeated success driving results. She gained her experience in multiple industries including consumer products, trading & logistics, medical devices, and e-commerce with some of the most reputable companies in the world including Unilever (formerly CPC International), Honeywell (formerly AlliedSignal), The Coca-Cola Company, Ernst & Young, Chewy and Thrasio.
Kristen is passionate about the power of people and continuously learning from diverse perspectives around the world. Outside of work, Kristen loves spending time with her family, is a huge dog lover and cannot wait to travel and visit new places again.
Marco DominguezManaged Content Services Lead, EMEA
Marco has an old-school print management background. His experience in prepress and repro is a solid foundation for the martech managed services world that he now calls home. As the leader of one of ICP’s largest accounts, Marco is passionate about operations, data analysis and workflows.
The important thing is to not sit idle, as there is always something that can be improved, optimized or learned!
Michael WeemanChief Strategy Officer
Formerly Global Senior Director of Consumer Commerce Strategy and Digital Capabilities & Content at The Coca-Cola Company, Michael Weeman leads ICP's Digital Commerce Capabilities. Lending his expertise and thought leadership to Digital eCommerce consulting and service engagements for ICP's clients internationally, Michael is responsible for driving innovation across all aspects of ICP’s service offering to support the firm’s commitment to delivering added value to clients.
Tom SloanSolution Architect & Global Solutions Lead
Tom is the Global practice leader for ICP’s Strategy & Implementation division, supporting our consulting teams across North America, Europe & Asia to deliver Creative Operations and Marketing Technology projects for Global, Enterprise businesses. Tom has over 15 Years’ experience in Digital Asset Management across FMCG, Publishing, Pharmaceutical and Corporate sectors.
Tom represents ICP at Industry events such as Henry Stewart conferences & webinars as well as authoring regular thought leadership in this space.
Violeta LeonCountry Manager, Mexico
With over 20 years in the industry, Violeta had worked from broadcast to media production, learning the craft from the basics and grown to always try to find the most efficient way to accomplish a task.
Violeta has run through the spectrum, producing advertising and TV shows, generating and developing communications strategies and content, coordinating and supervising teams, assets, and communication pieces for the Latin American market; in which she’s spent a good half of her career.
She believes in knowledge and understanding “how things are done” to successfully manage the work and the team. Process-driven, with a human approach and clients’ needs at the centre, Violeta is also a “problem solver” always looking for the best way to come up with the best result.
As hard-working as she is, she is also an avid Yoga practitioner, dog lover and is looking forward to resume “rock concert going” on a regular basis.
Yvonne PowlesProduction Practice Lead
Yvonne is an ICP veteran having been with ICP for over 13 years. Having started out growing ICP’s TV & digital offering in London she now oversees the production pipeline across all channels.
When Yvonne isn't at work, she enjoys spending time with her son and the rest of her family. She can also often be found shopping for weird foods in The Scandinavian Kitchen to satisfy her Norwegian roots.