
Resources Hub
Here you'll find our latest thought leadership including white papers, webinars and videos. We also regularly publish to our blog, post company news, and share details of upcoming events.
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#blog
#company-news
Jeremy Wintroub joins ICP as its first-ever Global Head of Production Strategy
29 June 2023
NBCU veteran led Creative Operations at Peacock through rapid growth and transformative change.
Read moreICP appoints Emily Samways Chief Client & Commercial Officer, Michael Weeman Chief Strategy Officer
26 May 2023
C-Suite expansion is in response to ICP’s significant global growth across existing and new client categories.
Read moreICP predicting demise of disposable marketing content, offering alternative
12 January 2023
As content volume grows exponentially, driven by channel proliferation, personalisation, a focus on customer experience and digital commerce, ways of working ...
Read more#events
#white-papers
Featured White Papers
ICP subject matter experts regularly write and publish white papers which summarise our thinking across trends, issues and pain points that affect marketing and creative operations.
#webinars
Latest Webinars
ICP subject matter experts are often invited to deliver webinars that take a deep dive into important areas within Creative Operation or the use of technology in marketing, especially Digital Asset Management.
Modular Content and your DAM
This webinar offers a review of current best practices when using modular content within a digital asset management system.
5 Surprising Ways to Supercharge your DAM
This webinar is about the things that make the difference between DAM success and DAM failure but are not to do with technology or functionality.
#videos
Featured Videos
You'll find an eclectic range of ICP films and videos here covering a wide range of themes across marketing and creative operations as well as what it's like to work at ICP. Enjoy!
Hype to Reality: the Metaverse today & what to expect tomorrow at DAM Europe 2022
ICP's Victor Lebon explores the Metaverse, where it stands today and what to expect tomorrow at Henry Stewart's DAM Europe 2022.
Leveraging Content and Product Data with PIM and DAM
In this PIMVendors.com Round Table, ICP's Chief Innovation and Strategy Officer, Victor Lebon, Ben Rund (VP Business Development, Riversand), Phil Arnold (Managing Director, Censhare) and Rupert Firmstone (Country Manager UK, novomind) share their vision on the world of DAM, PIM and where these should (and should not) overlap.
SXSW UK House Panel - Swipe right for creativity
ICP's Chief Innovation and Strategy Officer, Victor Lebon, presents at 2021 SXSW UK House virtual event alongside Becky Caldwell of Mars and Michael Weeman of Coca-Cola, a 25 minute masterclass on best practice marketing in an eCommerce world
I'm Just an Asset
ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.