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Webinar
ICP Content Conversations: Navigating the Digital Shelf Content Supply Chain
In this Content Conversations webinar, Digital Shelf expert Kathy Aronson from ICP explores the untapped potential of the Digital Shelf Content Supply Chain, and how it can revolutionize your brand’s digital presence.
Webinar
ICP Content Conversations: So you're GDSN-curious...
Kayleigh Darling and Jeremy Bright take us through the intricacies of Global Data Synchronization Network (GDSN) implementation and expansion in this webinar, discussing from strategic and operational lenses how to establish and expand your GDSN footprint across markets and retailers to gain efficiency and increase sales.
Webinar
ICP Content Conversations: Automation Unleashed
Lisa Grimm and Ian Matzen explore how to wield automation using AI and other solutions not just to accelerate content operations but to transform them, enabling your organization to save time, cut costs, and focus talent on strategic initiatives. Watch as they discuss best use cases, how to balance automation and AI for greater efficiency and how ongoing evaluations and enhancements are essential to getting the results you want.
Video
Hype to Hope: Leveraging Generative AI in your Martech Ecosystem
Generative AI has the opportunity to enable content production at scale; but how can we leverage our existing marketing technologies to manage these new capabilities and effectively harness its power without creating more challenges for your organization.
Video
Creative Ops Podcast: Creative Ops Crystal Ball Gazing with Jeremy Wintroub
In this episode of the Creative Ops Podcast, Jeremy Wintroub and Nish Patel go on a journey to explore what and where the future of creative operations might be headed, analyzing emerging trends and opportunities on the horizon for creative ops professionals. How will rapidly advancing technologies like AI impact the field?
Video
How to get all the stakeholders aligned on modular content?
If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging. Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.
