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Webinar
ICP Content Conversations - Defining Data: Mastering Taxonomy, Models and Schema
Explore essential strategies for mastering data management in the 'ICP Content Conversations Webinar,' hosted by Tom Sloan with expert insights from Bridget Jeffs and Mary Katherine Barnes. This session delves into creating user-centric taxonomies, developing robust data models, and implementing effective schemas to streamline and future-proof your information architecture.
Webinar
ICP Content Conversations: From Concept to Consumer, with Orange Logic
Tom Sloan from ICP and Garrett Sayre from Orange Logic delve into the comprehensive lifecycle of products and demonstrate how integrating DAM with Product Lifecycle Management not only mitigates the risks of production errors and slow market entry but also leverages data to boost operational efficiency and strategic marketing.
Webinar
ICP Content Conversations: Optimizing your Content Ecosystem with Managed Content Services
Tom Sloan and Kelly Pepper explore how Managed Content Services (MCS) help transform marketing operations by combining skilled people with efficient data processes to optimize content management and enable automation. They explore the different MCS models that can suit your organization, and strategies to unlock the full potential of your content ecosystem.
Video
Hype to Hope: Leveraging Generative AI in your Martech Ecosystem
Generative AI has the opportunity to enable content production at scale; but how can we leverage our existing marketing technologies to manage these new capabilities and effectively harness its power without creating more challenges for your organization.
Video
Creative Ops Podcast: Creative Ops Crystal Ball Gazing with Jeremy Wintroub
In this episode of the Creative Ops Podcast, Jeremy Wintroub and Nish Patel go on a journey to explore what and where the future of creative operations might be headed, analyzing emerging trends and opportunities on the horizon for creative ops professionals. How will rapidly advancing technologies like AI impact the field?
Video
How to get all the stakeholders aligned on modular content?
If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging. Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.
