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ICP Film

Your marketing operations in perfect harmony

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Resource Hub

We are pleased to share much of our thought leadership here.

We regularly publish to our blog, post company news, and share details of forthcoming events. We also publish white papers and share webinars and videos.


Featured White Papers

ICP subject matter experts regularly write and publish white papers which summarise our thinking across trends, issues and pain points that affect marketing and creative operations.

Latest Webinars

ICP subject matter experts are often invited to deliver webinars that take a deep dive into important areas within Creative Operation or the use of technology in marketing, especially Digital Asset Management. 

Webinar

Modular Content and your DAM: Getting Started and Next Steps

This webinar offers a review of current best practices when using modular content within a digital asset management system.

Webinar

5 Surprising Ways to Supercharge your DAM

This webinar is about the things that make the difference between DAM success and DAM failure but are not to do with technology or functionality.

Featured Videos

You'll find an eclectic range of ICP films and videos here covering a wide range of themes across marketing and creative operations as well as what it's like to work at ICP. Enjoy!

Video

Leveraging Content and Product Data with PIM and DAM

In this PIMVendors.com Round Table, ICP's Chief Innovation and Strategy Officer, Victor Lebon, Ben Rund (VP Business Development, Riversand), Phil Arnold (Managing Director, Censhare) and Rupert Firmstone (Country Manager UK, novomind) share their vision on the world of DAM, PIM and where these should (and should not) overlap.

Video

SXSW UK House Panel - Swipe right for creativity: Victor Lebon presents alongside clients Mars and Coca-Cola

ICP's Chief Innovation and Strategy Officer, Victor Lebon, presents at 2021 SXSW UK House virtual event alongside Becky Caldwell of Mars and Michael Weeman of Coca-Cola, a 25 minute masterclass on best practice marketing in an eCommerce world

Video

ICP Film

Your marketing operations in perfect harmony

Video

I'm Just an Asset

ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.

Video

ICP Creative Production Capabilities Showreel 2021

Since 1988, we have specialised in advertising production and the management of digital assets for leading brands.

Achieve marketing harmony

Orchestrating your marketing and creative operations is a daunting task. With tailored solutions for each unique business challenge, ICP can help. Tell us a little bit about the challenges you're facing, and our team will get in touch to discuss the right solution.

Let's talk