Operate

ICP’s Application Managed Services model provides expert, ongoing support for the day-to-day management and continuous evolution of your product content ecosystem.

 

Acting as an extension of your internal team, our services are designed to scale with your business needs—reducing operational pressure while ensuring platform best practices are consistently applied.

We don’t deliver a strategy deck and disappear. We embed our teams within your day-to-day, working shoulder-to-shoulder with your teams to get things done. We adapt to your tools and culture, stay close to the detail, and take pride in shared outcomes. It's a partnership built on action.

From technical triage and support to product updates, configuration changes, and integration development, ICP covers the full scope of application management. We also provide infrastructure monitoring, issue escalation, and hands-on guidance to keep systems running efficiently and aligned with your evolving content strategy. With ICP’s managed services in place, brands can focus on innovation while we handle the complexity behind the scenes.

ICP provides scalable training and support services tailored specifically to PIM and PXM technologies, ensuring users are equipped to manage complex product content operations with confidence.  

 

Our approach blends ongoing user support with AI-powered automation and self-serve tools to minimize manual effort and maximize adoption. We deliver L1 Service Desk Support as a responsive, user-centric triage layer—resolving issues related to product data workflows, platform usage, or enhancement opportunities.

Our team manages Learning Management Systems (LMS) to provide role-specific, digital training paths for PIM/PXM users, tracking engagement and surfacing areas for improvement. We also create and maintain all relevant training content, from onboarding materials to advanced workflow guides, ensuring alignment with evolving data models, governance, and platform features.

Through automated operational reporting and insight, ICP helps brands monitor adoption, identify friction points, and continuously optimize the product content lifecycle. With our expert support, teams can confidently scale and sustain high-performing PIM/PXM ecosystems.