Marketing technology and Digital Asset Management are key determinants of success

The number of applications used by businesses to support the content lifecycle is growing.

Technology is used to streamline processes and help the people in your organization manage their tasks with greater visibility and efficiency, but there are risks here, too.

A clear vision for how your delivery applications such as MRM, DAM, PIM, and CMS should work in harmony to deliver significant ROI is a prerequisite for success.

ICP helps clients define, craft, and deliver fit-for-purpose technology strategies and communicates this vision widely within your organization.

Through our refined discovery, analysis & auditing methodologies, ICP quickly understands your current technology landscape.

We make clear, actionable recommendations for both immediate tactical solutions as well as a roadmap to support longer-term goals.

We build out your prioritized set of requirements and identify opportunities for evolving your technology eco-system through gap analysis.

We have no commercial relationships with vendors, so we will not make decisions for you. We do provide you with tools and frameworks so you take ownership of technology decisions.

Once your vendor is selected, we help you configure and deploy the technology building on ICP's bank of best practice. From single brand or market pilots to global roll-outs; from DAM to MRM to PIM and others in between, we know how to do this effectively.

Change management is at the heart of what we do.

After the technology is selected, ICP builds and executes communication and change management strategies that get your user base on side.

Adoption is the key to return on investment for enterprise wide delivery applications and we've successfully run projects like this for the biggest and most challenging global businesses.

Lack of change management and low adoption is the single largest cause of project failure.

Connecting the separate applications in your tech delivery stack is how your business becomes a leader in the world of marketing operations. Automating the movement of content and data leads to more efficient and effective processes.

We've seen countless ways of connecting these applications together, so we know what works and we know what doesn't.

Whether it's high-level architecture, change management, training, master data strategy, data governance, or best practice, we know how to do this right.

When duplication of data entry is removed, return on investment multiplies, manual intervention is minimized and your team's focus shifts to the value-adding activities that power successful marketing.