icp-logo-dark
Digital Shelf

implement

Close content gaps, optimize processes, select tech, launch with confidence.

Hero_Website_Graphics_Website_Graphic_Pink_Cyan_01
Hero_Website_Graphics_Website_Graphic_Pink_Cyan_01

Is your data setting you up for success?

A rigorous data-gap analysis zeros in on exactly where a brand’s product content is falling short—whether that’s missing core attributes, outdated digital assets, or inconsistencies across channels.
 
ICP audits every SKU against retailer requirements, search-optimized schemas, and internal governance rules, using automated scoring tools and manual spot checks to surface gaps in completeness, accuracy, and compliance.

The team benchmarks findings against best-in-class standards, quantifies the commercial impact of each gap, and delivers a prioritized remediation roadmap that pairs quick wins with longer-term fixes in taxonomy, workflow, and technology. The result is clear, actionable insight that lets brands close content gaps fast and unlock full revenue potential online and in-store.

Alongside this, ICP supports data modelling and design—helping brands define the optimal structure for product data, from core and extended attributes to hierarchy rules and localization needs. This ensures that content not only meets today’s demands but is scalable and structured for tomorrow’s innovation.
Stock Banner Image - Office Purple

Setting up a scalable, future-proof end-to-end process for product content

ICP helps brands optimize their product content operations through targeted Business Process Analysis and Business Process Modelling & Design.
 
We begin by mapping the end-to-end lifecycle of product content—from creation and enrichment to approval and syndication—capturing how people, systems, and data interact across global and local teams.

Through stakeholder interviews, workflow audits, and time-in-motion studies, we identify inefficiencies, bottlenecks, and duplication that slow down speed to market or compromise content quality.

Using industry best practices, we then design future-state processes that are streamlined, scalable, and aligned to the brand’s strategic goals. This includes defining governance checkpoints, automation opportunities, and role-based responsibilities. Our modelling work delivers clear, visual documentation that becomes the foundation for successful technology implementations, change management, and long-term content program success.
salsify-quote-purple

Unbiased Guidance. Better Platform Choices

No two organisations are the same—so neither are our solutions. At ICP, we take a proudly vendor-agnostic approach. We don’t resell technology or push predefined solutions. 
 
We get under the skin of each client's challenges, ambitions, and operating realities. We explore how teams work, how content flows, and what success really looks like.

We work alongside our clients to find the platforms that are the right fit for them—not just from a technical perspective, but also in terms of people, culture, processes, and future growth.

Our strategic partnerships with leading vendors and technology providers exist to give our clients choice, flexibility, and confidence. And so our recommendations are always shaped by what’s best for your business. The result? Seamless integration, greater adoption, and platforms that unlock long-term value.

Choosing the right Technology vendor

grafico-1

Requirements first, technology second

ICP guides brands through every stage of selecting the right technology for product content management—from strategy to selection. We begin with Requirements Analysis, working closely with stakeholders to define functional, technical, and business needs across markets and teams.

Targeted vendor selection backed by industry insight

Based on this, we lead Shortlist Development, leveraging our knowledge of the vendor landscape to identify platforms that align with the brand’s priorities—whether that’s PIM, syndication tools, or end-to-end solutions. We then manage RFP Creation, crafting clear and targeted documentation that reflects both current pain points and future ambitions.
grafico-2
grafico-3

Structured evaluation for confident decision-making

Our structured Evaluation Approach ensures consistent scoring and decision-making, supported by tailored use cases and cross-functional input. Finally, we lead Demo Preparation & Facilitation, helping vendors tailor demonstrations to real-world scenarios and coaching client teams on how to assess fit effectively. With ICP, brands make confident, informed technology decisions that support long-term content success.

Deliver Fast, With Confidence

Once the preferred platform is chosen, ICP’s technology-services teams lead an automation-first implementation that turns vision into reality.
 
We translate documented requirements and use cases into configuration stories that form a clear, agile backlog. Through collaborative solution & data design sessions, we blueprint exactly how the system will meet every requirement—aligning data models and workflows with stakeholder expectations.

Our engineers then handle full application configuration, building data structures, permission schemes, search experiences, AI-driven enrichment flows, and user interfaces. Using your own product data, we perform AI model training to maximise the speed and accuracy of automated content tasks.

Seamless eco-system integration follows, connecting the new platform to upstream PLM/ERP sources and downstream e-commerce or syndication channels. During testing & launch, we script and run user-acceptance testing and coordinate go-live activities to mitigate risk. Finally, a focused hyper-care phase provides rapid response support, ensuring system stability and user adoption from day one.
Stock Banner Image - Back Navy

Looking to lay the right foundations for success? We’ll guide you through selecting and configuring the right tech to support your long-term goals

Helping global companies achieve a frictionless flow of content.