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Content for Life
You can plan your creative content for a lifetime of value, with its repurposing, adaptation and localisation options baked in from the start. By avoiding duplication of asset creation, you can avoid waste and enjoy a better Return on Investment on that original creative. You can create Content for Life.
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An ICP veteran, Yvonne has been with ICP for over 15 years. She started out building ICP’s TV & Digital offering and now oversees the global production pipeline across all channels and regions as Global Production Practice Lead. Yvonne is responsible for building out and developing ICP Production Operations globally. She leads a team of project managers and studios globally, offering best-practice production advice and servicing all the production needs of ICP.
Yvonne Powles
With over 10 years luxury brand experience in creative work environments, Shrinka has extensive knowledge of the luxury market, branding, creative production and best practice efficiencies. She has been instrumental in developing trusted senior relationships at ICP for Coty Prestige and Moncler to drive change and implementation of new processes and models ensuring efficiency and quality across all digital touchpoints.
Shrinka Ghosh
