STRATEGIC PLANNING

ICP facilitates collaboration and communication to ensure that everyone is on the same page, fostering a shared vision and North Star, creating a path for success.

This includes identifying the People, Process, Data, and Technology needed to achieve the ideal state and desired outcomes.

Our production strategists will work with you to optimize your content production physical, virtual or digital – and make it work seamlessly with the latest technology and post-production and transcreation processes.

It's not just about efficiency; it's about unleashing the full power of automation, AI, and other scale-building techniques. The result? Quicker turnarounds, lower costs, and an ability for your campaigns to move more seamlessly around the globe and across channels.

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We leverage our experience and expertise in developing plans for our clients, understanding their business and marketing objectives and requirements, and industry best practice to create a roadmap that ensures a smooth transition from the current state to the ideal future state. 

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Our strategic planning services include the design of a content operations support model based on established standards.

This involves considering a range of structural options – centralized, decentralized, or a hybrid approach – to determine the most effective structure for your operations team. This decision is crucial for accomplishing business goals and takes into account the complexity of the agency landscape as well as the ease of using available tools. Our approach ensures that your content operations are optimally aligned with your organizational objectives

ICP specializes in the art and science of business case development, identifying the business drivers and quantifying the ROI to enable right-sized programs of work, ensuring that the final product reflects your organization's values, goals, and vision.

We help navigate the inevitable and constant flow of change by ensuring the right governance frameworks are in place for success. This includes ensuring your strategy and policies are properly implemented with the appropriate people ownership, as well as tracking that overall program decisions are made holistically with full understanding of process and technology impacts. Good governance seeks visibility for your program, technology and team while building trust in the decisions made. 

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