services

Technology & Innovation

Ensuring technology solutions that are seamlessly integrated and tailored to your unique business need.

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Powering Your Digital Future

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In today's rapidly evolving digital landscape, success depends on a technology strategy that drives efficiency, fosters innovation and maximizes the value of your content. ICP's Technology & Innovation services provide end-to-end solutions designed to transform your operations, accelerate speed-to-value and strengthen your competitive advantage.

We specialize in implementing, integrating, and optimizing leading Digital Asset Management (DAM) platforms, including Aprimo, Orange Logic and Sitecore Content Hub. We help organizations across industries streamline content operations, improve governance and maximize the value of their digital assets.  

We empower our customers to navigate the tech landscape with expert support in requirements gathering, vendor selection, and implementation, ensuring technology solutions that are seamlessly integrated and tailored to your unique business needs.

 

How We Support Your Business

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Our Implementation support services work in collaboration with your team to deploy your chosen DAM with best – practices, organizing and tagging content for optimal search and re-usability. We have proven expertise across multiple DAM platforms as well as Industry-specific best practices for compliance, metadata and asset lifecycles.  

From initial strategy and platform selection to configuration, integration and user enablement, our team ensures your DAM solution aligns perfectly with your workflows, compliance needs and business goals. We use scalable, cloud-ready implementation frameworks and have cross-functional expertise in marketing, IT, and creative operations. 

Our Integration strategy is more than system integration; it empowers your teams with streamlined processes that improve productivity and encourage innovation. 

ICP is a master of linking diverse systems to build a common ground that makes your end-to-end content process much more streamlined and straightforward. We empower you with future-ready integration strategies, primarily focused on security, compliance and performance to provide you with maximum ROI and ensure your content management is free of system inconsistencies. 

Based on our experience working with global brands like Coca-Cola and Unilever, we handle complex integration scenarios involving customized APIs, cloud integration and synchronization. 

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Our AI & Automation approach is based on the principles of augmentation, not replacement but keeping humans in control while enabling them to accomplish more, faster. From pilot to production, we deliver measurable impact through a structure that unites technology, data and people under the power of a governance and compliance platform.

ICP empowers brands to unlock the full potential of their digital ecosystems with applied AI and smart automation. We focus on converting complex, human-led processes into data-led, scalable processes that improve time-to-market, improve content quality and reduce operational cost. 

To enable this, we combine deep experience in Generative AI, Large Language Models (LLMs), and process automation with proven brand, content, and digital operations capabilities. From aiding AI-driven content optimization and metadata enrichment automation, to incorporating intelligent agents in existing platforms, our solutions are designed to operate securely and uninterrupted within enterprise environments. 

Our Technology and Innovation Services

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Services: Implementation


Our implementation services include: 

  • Content Migration: Seamlessly transfer your assets to your new DAM system. 
  • Metadata Modelling and Governance: Establish a robust metadata structure for improved searchability and compliance. 
  • DAM Implementation & Configuration: Tailor your DAM system to your specific needs and workflows. 
  • Workflow Automation and Streamlined Approval Cycles: Automate your content workflows for faster turnaround times. 
  • Integrations: Connect your DAM with other critical business systems for a unified content ecosystem. 
  • Continuous Improvements: Ongoing support and optimization to ensure your DAM system continues to deliver value
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Services: Integration


ICP's integration services include: 

  • System Integration Consulting: Guidance for integrating your content management systems in a compatible and efficient manner through tools like DAM and PIM. 
  • API Development and Customization: Developing secure and scalable APIs for real-time data transfer between applications according to your workflow requirements. 
  • Data Migration and Synchronization: The secure transfer and synchronization of assets and content between systems in a manner that reduces data loss and ensures accuracy. 
  • Workflow Automation Integration: The integration of automation services and workflows to improve and manage approvals and distribution for quicker delivery. 
  • Cloud and Hybrid Integration Solutions: On-premises and cloud infrastructure integration for flexible and scalable execution to accommodate remote and worldwide workplaces. 
  • Compliance and Security Integration: Incorporating industry norms (such as GDPR and rights management) in your integration to ensure compliance and secure sensitive information. 
  • Post-Integration Optimization and Support: Ongoing analysis and upgrade to ensure that your integrated systems are always running in top condition. 
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Services: AI & Automation


Our AI & Automation services include: 

  • AI-powered content optimization and metadata enrichment 
  • Automated workflow across DAM, PIM, and eRetail platforms 
  • Intelligent agents for QA, tagging, and review of content 
  • Predictive analysis by digital shelf and performance metrics 
  • Generative AI enablement (text, image, and prompt design) 
  • Automation governance, audit, and compliance frameworks 
  • End-to-end process design using UiPath, Power Automate, and Azure AI 

 

If you know there’s more value in your content and technology investments, we’ll help you realise it

Helping global companies achieve a frictionless flow of content.