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Spotlights

Packaging Automation & Digital Twins

From consultancy to execution, ICP helps global brands design, build and scale digital packaging ecosystems powered by automation and structured data.

Smarter, connected packaging operations start with the right foundation

As packaging operations become more complex and digitally connected, automation and structured data are no longer optional. Whether you're preparing to create digital twins at scale, streamline regulatory artwork workflows, or connect packaging systems globally, ICP provides the strategy, structure and technical expertise to make it happen.
 

Scaling Packaging In a complex world

Global brands are under increasing pressure to execute packaging faster, more accurately, and across more markets than ever before. Managing thousands of SKUs, navigating shifting regulations, and localising content for diverse audiences is no small task. Yet many teams are still held back by disconnected tools, manual workflows, and duplicated effort — all of which slow progress and increase risk.
 
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Lost Time

More than 60% of packaging cycle time is often consumed by approvals or rework.

High Stakes

40% of global product recalls are linked to labelling or packaging errors.
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Rising Complexity

The growth of connected packaging and e-commerce-ready packs is driving demand for accurate, versioned digital assets.

HOW WE SOLVE YOUR CHALLENGE

ICP delivers strategic consulting and implementation support for packaging automation and digital twin enablement. We partner with clients to design future-ready operating models, select and configure the right technologies, and lead transformation across teams and markets.

Current State Discovery and Technology Ecosystem Mapping

We start by analysing your existing packaging, artwork and labelling workflows. This includes mapping content flows, tools, metadata, user roles and vendor ecosystems. We assess maturity, identify automation opportunities, and evaluate where digital twin capabilities will deliver the most impact.
 

Strategic Workflow Design, Technology Selection and Integration Planning

We define the future state—working with your teams to design standardised, scalable workflows aligned to your business goals. We help select the right tools, platforms and automation capabilities to enable those workflows, including vendor evaluations, capability benchmarking, and integration planning across DAM, PIM, artwork and regulatory systems.

Digital Twin and Data Governance Frameworks

We create the data models, validation rules, and asset lifecycle structures that enable packaging content to be versioned, localised, tracked and connected. This supports traceability, compliance, and the ability to power emerging use cases such as connected packaging and digital product records.
 

Implementation, Change Management and Rollout Support

We don’t just design the roadmap—we help deliver it. Our teams support platform configuration, testing, training and change execution. We develop communications and training strategies tailored to your users, ensuring adoption, consistency and measurable outcomes across functions, brands and markets.

Why the World's Biggest Brands Trust Us

ICP combines the strategic capabilities of a global consultancy with the hands-on know-how of a world-class production agency:
  • Our heritage in packaging production gives us real-world understanding of the challenges brands face from creative brief through to artwork delivery and print
  • We have deep expertise in workflow design, metadata governance and structured content modelling, built from years of DAM, PIM, artwork and regulatory projects
  • Our consultants work across technologies including Esko, Loftware, Adobe, and custom solutions, making us platform-agnostic and highly adaptable
  • We understand how to operationalize packaging automation with cross-functional teams across brand, regulatory, supply chain and local markets

Real Impact, Measurable Results

When implemented strategically, packaging automation and digital twin capabilities don’t just modernise processes — they deliver measurable business impact. These outcomes help brands reduce risk, accelerate speed to market, and build a packaging function ready for the future.

Faster packaging cycles

25% to 40% faster packaging cycle times through streamlined workflows and reduced rework

Fewer errors, fewer changes

Up to 60% reduction in errors and artwork changes through structured data and validation

Market-ready at scale

Improved market readiness with digital twin models supporting localization, e-commerce and regulatory traceability

Higher Output without higher headcount

Increased throughput capacity without expanding headcount or overloading existing teams

End-to-end visibility

Clearer visibility and reporting across suppliers, markets and pack formats
 

Packaging as a Strategic Growth Asset

Today’s packaging is more than a label or container — it’s a critical part of your brand’s digital ecosystem, operational efficiency, and compliance strategy. With the right approach, automation turns packaging into a scalable, data-driven advantage.
 
If you’re ready to modernise your packaging operations or create high-fidelity digital twins, ICP can help you design, implement, and scale the right solution for lasting impact.

Speak with our team to explore what’s possible:

Helping global companies achieve a frictionless flow of content.