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Less Friction.
.
More Flow.
.
Make.
.
Manage.
.
Deliver.
.
Bring order
to brand.
.
Orchestrating the
Frictionless flow
of Content

Content Confidently

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We help the world’s leading brands streamline complexity, unlock creativity, and run smarter, faster marketing operations.

Helping leading brands run smarter marketing operations

AI in Action for brands that shape everyday life

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Discover how our Spotlights help you harness AI — and more.

Say goodbye to all the limitations

The DAM doesn’t work with the PIM. Global rights management is spinning out of control. Creative teams can’t repurpose their best work – or even find it. And on and on it goes. With ICP, you can finally get past all the limitations so you can content confidently.

Only ICP brings you this unique combination of insight, capabilities and possibilities.

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More Insight

Get disruptive thinking from a specialist consulting and services firm that originated outside of the traditional agency model. 

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Get help with everything to do with making, managing, and delivering content, from high-level strategy to on-the-ground operations.

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Get a flexible approach tailored to your business and an unbiased view on technology platforms.

Discover more about ICP and what drives us.

Our Solutions

At ICP, we redefine the boundaries of digital content strategy, delivering seamless, innovative solutions tailored to elevate your brand's presence and performance.

Your DAM Is powerful. The work around it shouldn't be this complex.

Ponseta is ICP's AI-enabled platform for connecting, automating and standardising the work across your DAM ecosystem, from ingesting and migrating content to enriching and validating its metadata. It is built on 30+ years of ICP's DAM and metadata experience, with our experts in the loop where judgement matters.

- 1.5M+ assets managed at enterprise scale
Proven across large-scale content operations and DAM programmes

- 5,000 assets & metadata migrated in under 60 minutes
Accelerates migration timelines and reduces project risk

- 25-40% lower delivery costs
Compared with traditional manual migration and metadata processes

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Find out why top brands from Coca-cola to Unilever all rely on ICP