solutions

DIGITAL SHELF

Aligning, activating and accelerating content for the digital shelf

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THE ROLE OF DIGITAL SHELF

We know that digital influence has a significant impact on both online and offline sales globally, in fact, according to a report by McKinsey, an estimated 80% of sales are digitally influenced. Are you optimizing your digital shelf for omnichannel sales?

The digital shelf, which is the online environment a product appears in, plays a crucial role in influencing sales. It’s the online counterpart to a shelf in a physical store. A robust digital shelf strategy can lead to optimized product content, improved search placement, increased product page traffic, and higher conversion and sales.
 
Moreover, search results pages function as a “digital shelf” where today’s shoppers learn about, compare, and select products for purchase. A prominent place on the digital shelf can help brands reach a vast, interested audience and can mean big opportunities for growth in both sales and overall brand awareness.
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icp's digital shelf solutions

A top-performing digital shelf strategy is not simply about having a presence on digital platforms. It involves a coordinated effort across multiple teams, a variety of content types, efficient workflows, well-defined processes and the right technology systems.

With ICP's content operations expertise, our digital shelf solutions simplify the complexity of orchestrating the multiple product content types required across various teams and technology systems.

Success on the digital shelf requires ongoing optimization and management to ensure it continues to meet the needs of consumers and achieve business objectives.
__Align (Content Alignment)​-​ ​

SOLUTION: INITIATE

Connect the dots across your content landscape. We help you align internal teams, platforms, and workflows across PIM, DAM, and commerce systems—ensuring your digital shelf strategy is built on solid foundations and ready to scale. 

__Implement- (Technology Implementation)​ ​

SOLUTION: IMPLEMENT

Design and implement the right mix of people, process, and platform to manage digital shelf content at scale. We work with you to deploy proven frameworks and tailored workflows that reflect how your business—and your retail partners—actually operate. 

__Adopt- (Technology Adoption)​

SOLUTION: ADOPT

Drive confidence and consistency across teams managing your digital shelf. We identify adoption blockers, upskill teams, and embed governance that improves quality, reduces rework, and ensures every product experience meets your brand standards. 

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SOLUTION: OPERATE

Keep digital shelf operations running smoothly—at scale and speed. We manage workflows, channels, and resources to ensure content is accurate, optimised, and live when it matters most, with the flexibility to adapt to changing priorities. 

__Activate (Content Activation)

SOLUTION: SYNDICATE

Accelerate speed to shelf. We help you define, automate, and scale the workflows that get your content to channel partners efficiently and accurately—maximising visibility, minimising delays, and improving consistency across markets.

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SOLUTION: ANALYSE

Understand how your content performs on the digital shelf. We help you track key metrics, identify gaps, and interpret insights—connecting operational data to business outcomes so you can continuously improve delivery, quality, and engagement. 

Harnessing the Digital Shelf Content Supply Chain
White Paper

Harnessing the Digital Shelf Content Supply Chain

Unveil the intricacies of the digital shelf content supply chain and learn how mastering it can set your brand apart in the digital marketplace.

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Find out why top brands from Coca-cola to Unilever all rely on ICP

Helping global companies achieve a frictionless flow of content.