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Digital Shelf Solutions

Initiate

Pinpoint content gaps and take targeted action to improve performance.

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Understand your product content program maturity

The digital shelf is a collection of diverse, rapidly evolving digital touch points where shoppers engage with brand and discover, research and purchase products. To win on the digital shelf it requires a scalable Product Content Strategy and Program across people, process, data and tech.

Complete the complimentary self-serve online PIM/PXM Maturity Assessment to get started.

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Ecosystem Health check

A holistic Ecosystem Health Check can help to identify short-, medium-, and long-term fixes to existing people structures, processes, technology and data problems that address today’s pain points.
 
We help you establish the right strategy to build an ecosystem that supports your content supply chain from the point of origination to the point of distribution and measurement.

We guide you through this process, aligned to our health check pillars.

Configuration

Ensure platform’s technical configuration meets functional business requirements, including workflows and automations​

Syndication

Content transformation and delivery processes are in place delivering required content to consumer-facing channels ​

Reporting

Providing valuable, data-driven insight for the organization to make decisions that drive efficiency, increase conversion, and continuously optimize​

Governance

Gain cross functional engagement and participation, the right stakeholders at all levels. Associated operating model in place and sufficient for program scaling​

Content

The right data, copy, and visuals are in a centralized repository with access given to the right users to create, maintain, and access. Associated data models are in place to meet use cases​

Adoption

Ensuring platform objectives meet user needs by engaging with, informing, and educating users on platform functionality​

Health Check Value Drivers

How Does Product content drive business goals

Product content is more than just data—it’s a key driver of commercial performance. It informs customer decisions, powers digital operations, and underpins the entire product experience across channels.
 
At its core, product content includes three essential components:
  • Product information – Data such as titles, weights, dimensions, origin, ingredients, compliance, and safety details
  • Digital visuals – Images, videos, 360s, and supporting media that bring the product to life
  • Marketing copy – Descriptions and messaging that differentiate the product and drive conversion
For businesses to scale effectively, the first step is defining what falls within scope of "product content"—and what doesn’t. This cross-functional alignment becomes the foundation of any content programme. Once that’s clear, ICP helps organisations determine who is responsible for each element, how it's managed, and how it’s distributed—ensuring product content consistently supports business goals like speed to market, customer engagement, and revenue growth.
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Define Your Product Content use cases

Product content drives many different use cases across a business, from online selling at retail to physical sell sheets to arm your sales team. 
 
Work collectively in a collaborative cross functional manner to find out what these pimary and seconary cases are. They will suport your evolution of the program as you look to work your way backwards through the processes, data and technology needed to drive success for each use case. 
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Drive Cross Collaborative effort to meet business needs

To meet growing demands on product content, collaboration across functions is essential. In the Initiate phase, ICP helps brands align stakeholders, define clear ownership, and build strong foundations. We guide teams through business case development, governance, operating model design, and current-state assessment—ensuring every part of the organisation is set up to deliver impact at scale.

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Aligning Stakeholders

Aligning teams around product content is challenging due to siloed knowledge and constant personnel changes. ICP helps unify stakeholders by bridging business and tech teams, creating a shared vision, and driving change management. We turn scattered awareness into strategic alignment that fuels innovation and long-term digital shelf success.

Business Case Development

ICP helps brands build compelling business cases for content investment. We assess current workflows, quantify inefficiencies, and align opportunities to strategic goals. Our experts deliver clear ROI models, industry benchmarks, and executive-ready materials—securing buy-in and laying the foundation for scalable, high-impact product content programs.

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Governance Design

Robust governance ensures consistency and accountability across product content operations. ICP works with cross-functional teams to define roles, decision rights, and approval processes. Whether launching or scaling content systems, we ensure the right people, frameworks, and workflows are in place to support agility and reduce operational risk.

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Challenge One

Less ambitious decision making, making it harder to achieve long term ambitions​

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Challenge Two

Highly variable ways of working, with much less consistent input, contributing to poorer user experience and poorer data hygiene​

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Challenge Three

Harder to incentivize and execute change beyond the technology processes around the business​

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Challenge Four

Scope & Remit ‘Creep’ for the applications lacking governance​

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Operating Model Development

ICP designs operating models that align people, processes, and tools across regions and teams. We clarify responsibilities, define in-house vs. outsourced activities, and enable agile collaboration. The result is a scalable model that supports efficient content delivery—day to day and during major digital transformations.

Current State Assessment

Before change, brands must understand their starting point. ICP maps current workflows, highlights pain points, and analyses team roles, toolsets, and content performance. This assessment identifies gaps and inefficiencies, providing clear direction on where to streamline processes, upgrade platforms, and align teams for future-ready operations.

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Let’s uncover where Your Digital Shelf content can work harder Let's start the conversation

Helping global companies achieve a frictionless flow of content.