Hype to Reality: the Metaverse today & what to expect tomorrow at DAM Europe 2022
ICP's Victor Lebon explores the Metaverse, where it stands today and what to expect tomorrow at Henry Stewart's DAM Europe 2022.
GDS CMO European Roundtable Highlights
ICP's Chief Innovation and Strategy Officer, Victor Lebon, explores highlights from his roundtable discussions at the European GDS CMO event.
GDS North America Summary Keynote - A picture lasts forever: Unlocking the long term value of your marketing assets
ICP's Chief Innovation and Strategy Officer, Victor Lebon, leads a about how martech is helping brands plan for campaign assets with future value creation in mind at the 2022 GDS CMO North America Digital Summit
Leveraging Content and Product Data with PIM and DAM
In this PIMVendors.com Round Table, ICP's Chief Innovation and Strategy Officer, Victor Lebon, Ben Rund (VP Business Development, Riversand), Phil Arnold (Managing Director, Censhare) and Rupert Firmstone (Country Manager UK, novomind) share their vision on the world of DAM, PIM and where these should (and should not) overlap.
SXSW UK House Panel - Swipe right for creativity
ICP's Chief Innovation and Strategy Officer, Victor Lebon, presents at 2021 SXSW UK House virtual event alongside Becky Caldwell of Mars and Michael Weeman of Coca-Cola, a 25 minute masterclass on best practice marketing in an eCommerce world
Swipe right for creativity: Victor Lebon at TAG Geek Out Event
ICP's Chief Innovation and Strategy Officer, Victor Lebon, presents at the 2021 Technology Association of Georgia's Geek Out virtual conference with a call to action for brands to use e-commerce channels as an opportunity to build a relationship with customers.
Lifecycle of Smirnoff Bottle
Smirnoff looked to ICP to re-edit the ‘Jeffrey Jewell’ global masters following in-market testing. The request was to create a new set of 30”, 35” and longform masters for Western Europe with the key objective of increased Smirnoff branding.
ICP and Henry Stewart IHA Course Highlights
ICP and Henry Stewart Events ran a series of education online events in late 2020 about in-house agencies and these were the top 10 things we learned.
We had some fun creating this short video to get our message across. Hope you like it, and please share with any ‘doubters’ …
I'm Just an Asset
ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.
The Big Team Dilemma: Can't We All Just Get Along?
With the need for technology to be supporting and driving creative initiatives more than ever before, the alignment of creative, technology, and business stakeholders is critical for all brands big and small.
Decoupling Production Demystified
A short video on the history of decoupling in advertising production.
ICP Incredibly Capable People
Take a light hearted look at ICP (International Co Production) who we are, what we do and what makes us tick.