NAVIGATING INDUSTRY CONSTRAINTS
More than 80% of life sciences organizations will fully embrace agile ways of working due to dramatic accelerations of activities conducted and decisions required. (McKinsey Feb 2021)
of biopharma industry executives believe they need a better digital innovation strategy (Deloitte, 2021)
Despite industry constraints, life sciences organizations have begun embracing digital transformation solutions for providing healthcare professionals and their patients with relevant, personalized communication experiences.
Enabling end-to-end content management with robust workflows tailored to risk, effective DAM and modular content capabilities combined with purposeful, focused analytics, industry organizations can quickly respond to the competitive global marketplace.
With the right balance of optimizing operational excellence, with sustainable change management and adoption, life sciences organizations can continue to deliver unique and targeted customer experiences.
- DAM Maturity Assessment
- DAM & Content Workflow
- End-to-End Content Management Process Optimization
- Technology Ecosystem Roadmap
- Governance Models & Best Practices
- Change Management Adoption & Training
- Content Librarian Services
- Metadata & Taxonomy Schema
No one can whistle a symphony. It takes a whole orchestra to play it.
– H.E. Luccock
Justyna is a strategy and implementation lead passionate about optimising digital content supply chain and marketing operations in global Pharma and Healthcare organisations. With over 20 years of experience in the industry, Justyna collaborates with clients to build impactful approaches to maturing digital asset management capability and leveraging technology choices.
Stephanie Taubin joins ICP with several years of experience operationalizing creative and digital capabilities, having done so most recently at Biogen. With a client-centric approach, she provides guidance and solutions for some of the most complex challenges life sciences companies experience, driving process efficiencies with digital transformation.
Starting his career as a published biochemist, Steve combines his passion for the industry with over 20 years of Marketing Technologies experience. Steve has helped some of the largest Life Sciences brands start or enhance their digital journey, leveraging certifications in Veeva Promomats, Adobe Experience Manager, and Workfront, to name a few.
Lisa recently joined ICP after a role as VP DAM Evangelist at Digizuite. She has extensive DAM experience in the Pharma & life sciences spaces. She was previously the Global Director, DAM, at Novartis, and before that was first the US, then Global Content Librarian at GSK. She has content & DAM leadership experience from Amazon, Elsevier & more. She is currently teaching an online course on Integrations & the Content Landscape as part of the Rutgers University DAM Certificate Program.