Will IHAs Flourish post Covid-19?
David Wethey shares some clear thoughts about the future direction of creative operations, taking into account the Covid-19 situation.
DAM's Role at the Centre of Creative Operations
Jing Wang, Principal Consultant EMEA and APAC at ICP shares best practice in developing a creative operations environment that drives the optimisation of new content delivering efficiency gains, better governance programs, and an enhanced return on investment in all marketing technologies.
Chatbots and Virtual Assistants for Improved DAM Engagement
This presentation covers how to improve the DAM user experience for your business, how chatbots can contribute now to the future of AI in the DAM environment and our recommendations for the next steps in a variety of DAM scenarios.
Modular Content and your DAM: Getting Started and Next Steps
This webinar offers a review of current best practices when using modular content within a digital asset management system.
DAM's Role in Future-Proofing the Product Content Ecosystem
This webinar covers how to design content to appeal to purchase-ready audiences, setting global standards for assets, and how eCommerce links with the wider marketing technology ecosystem.
Creative Ops: the New Age Creative Brief - finding inspired simplicity to manage complexity
Based on the direct experience of the speakers, this webinar digs out the nuggets to help you deliver great briefs for the new age of marketing communications.
Elevate Your Brand's Presence on the Digital Shelf
The webinar covers auditing your brand’s presence, setting up your E-content standard guidelines and achieving wider brand impact on the digital shelf.