INCREASE IN BUDGET
Despite these industry constraints, bold CPG marketers and business leaders have an opportunity.
We're experts in implementing workflows and processes that transcend systems, organizational divisions and stakeholder groups that can create efficiency and break down silos. By maturing softer skills in change management and communications, we can improve technology adoption and ROI. We believe that integrated marketing and content tools like DAM, MRM and PIM working within defined yet flexible data models are the foundation for the future.
With the right balance, our clients are more agile and can deliver a better, more relevant consumer experience. As we look forward, the unification of content and commerce for the optimized digital shelf will have a profound impact on CPG market share and brand loyalty - are you ready?
Deanna is a passionate professional with over 25 years of experience in product management, user experience, adoption, change management, and information architecture. She has excelled in building profitable relationships with Retail and CPG brands such as Starbucks and Mars. She is proficient in advising clients on digital transformation, large-scale operations and technical implementations.
James is a subject matter expert in providing the utmost service against business requirements and deliverables, working closely with stakeholders to identify their current state to make strategic data-driven driven decisions about their brands and markets. James has 8 years of experience working with FMCG companies including Unilever, Johnson & Johnson, and MARS.