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Bridging the Gaps in your Content Ecosystem: the Case for a Managed Content Services Team
Explore the transformative role of Managed Content Services in optimizing digital asset management and marketing operations, as illustrated through real-world examples from global brands.
Introducing the Digital Shelf to Media & Entertainment
What can M&E companies learn from CPG’s more agile, lightweight, and marketing-centric approach to Digital Asset Management? Quite a lot, it turns out.
Digital Transformation is now Business Transformation
The days of digital transformation being the sole objective are long gone. Now, the aim is to transform an organisation to leverage all people, process, data and technology components into an effective engine for marketing operations.
Content for Life
You can plan your creative content for a lifetime of value, with its repurposing, adaptation and localisation options baked in from the start. By avoiding duplication of asset creation, you can avoid waste and enjoy a better Return on Investment on that original creative. You can create Content for Life.
MLR and DAM
In the Life Sciences industry, the Medical, Legal and Regulatory (MLR) review process is a key pillar of the content journey. Can it be seamlessly merged with DAM through a technology solution?
The Future of Content
Follow along with Sasha, a modern millennial consumer, as she engages with brands and their content. ICP provides valuable insights for marketers alongside each interaction.
Data Maturity
In order to achieve data maturity, data quality and data relevance checks must be managed continuously. In this white paper, we provide a head start on the many ways to keep your data healthy, usable, actionable and measurable.
DAM Driven Production
Brands create more content, more quickly than ever before. Current models cannot keep pace with demand without unacceptable budget increases. We propose a solution.
The Critical Role of the Creative Brief in Producing Great Ideas
We’ve distilled the principles into a very readable and inspirational guide on the why and the how. It’s not just about the mechanics of the process and the template that’s used to collect the data. It’s more about appreciating exactly how the brand and the creative combine to give birth to a successful campaign.
So What is Decoupling?
The decoupling debate first hit the headlines some years ago as a response to an increasing scrutiny of processes and services by procurement professionals within global brands. This scrutiny was heavily if not entirely focused on their incumbent agency partners who until this time had enjoyed the benefits (and the margins!) related to providing services such as media and production buying.
Have you decoupled yet?
Now of course the debate to decouple or not is not a new one. The idea has been around for a while, hitting the headlines some years ago as a response to an increasing scrutiny of processes and services by procurement professionals within global brands. You may be thinking about it or you may have already done it. Either way it must fulfil the decoupling promise and deliver tangible benefits to you and your brand.
From Hype to Hope: ChatBots & Virtual Assistants
It’s the year of the ChatBot…again and to date, they’ve been key for brand owners to engage with their customer base as an always-on service option. This whitepaper focuses on how in a DAM B2B environment, such automation techniques can elevate your first-line support to develop high levels of engagement.
Auto-tagging technology: can it replace humans?
The labour required to maintain high-quality digital asset metadata across all channels and tech solutions — from traditional document management to the more modern digital asset management solutions and marketing technology platforms — can often seem sisyphean: such that it can never be completed.
The E-Book on E-Commerce Content
Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store, digitising “the shelf” will soon be an important source of competitive advantage.
Rights Management: The Five Elements of An Effective Strategy
We all want our rights management processes to be as slick and user-friendly as possible, but not at the expense of ensuring that we’re operating in a fully compliant and well-governed manner. To be truly effective with our rights management, we need to make sure that two core principles balance properly.