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capabilities

MANAGED CONTENT SERVICES

Transform your digital content into a strategic asset, enhancing user adoption, brand integrity, and ROI through expert curation, governance, and innovative technology use

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TRUSTED AND CURATED CONTENT

With the explosion of digital channels, the volume of content that organizations produce and maintain continues to grow. Good process makes this scalable.

Purple B__Managed Content Services
Our clients benefit from a specialist team that oversees and executes the often challenging aspects of technology use. Quality control and governance, alongside consistent taxonomy and metadata, ensure that the search experience is optimized. Users are able to find reusable content quickly, creating a virtuous circle of improved adoption and leading to a significant return on investment in the technology.
 
Whether it’s product data in your PIM, branded marketing collateral in your DAM or beyond, curating and orchestrating content to ensure accuracy is a key success factor.
 
As an extension of your team, we learn your products and brands to become experts who efficiently approve trusted content that builds brand equity. It's not enough to organize content. We optimize your content to put your brand's best foot forward, leveraging automation and Artificial Intelligence (AI) where most effective with a human touch as the guiding force.

SEAMLESS SUPPORT

Our operational experts allow your people to focus on their goals. Recruiting and retaining incredibly capable people takes time and resources. Focus on your business and let experts manage the daily operations of your martech platforms.

Cyan B__Partners you know -and trust
 We specialize in operational models which efficiently deliver everything from user engagement to data management. We provide the data governance nerds, information science aficianados, and automation geeks that your business requires. On top of it all, we love our clients' brands.
 
Our people-focused approach to technology means you have a dedicated team to rely on and build relationships with stakeholders to maximize the impact of your program.

SUCCESSFUL PILOTS AND IMPLEMENTATION

People and process ensure success before, during, and after implementation. With deep experience across industries and technology, we work with your chosen DAM, MRM or PIM platform to deliver the full potential, faster. It can start with an asset or data migration to ensure your content is accessible and quality controlled.

Blue B__Implement- (Technology Implementation)​ ​
Even the best technology is only as good as its data, so taking the time to get it right is worth every keystroke. We thrive in agile environments where change and optimization is ongoing.
 
Onboarding and training for user adoption are never overlooked, as we place a strong emphasis on change management. Let us do the heavy lifting that constant user engagement and feedback requires so that your program is a success, and the virtuous cycle of user adoption delivers your return on investment.

REPORTING AND PROVING THE ROI

In all managed services scenarios, service-level agreements and key performance indicators underpin the relationship.

__Reporting

The value being added is measured, and tactics can be adapted to match and exceed targets. The return on investment (ROI) is evident in your investment in people and process, and, even more, this allows accurate calculations on the returns associated with your technology platforms, too.

Find out why top brands from Coca-cola to Unilever all rely on ICP

Helping global companies achieve a frictionless flow of content.