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solutions

CREATIVE OPERATIONS

Transforming how content is created and optimized for brands globally 

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create SCALE DELIVER PERSONALIZE OPTIMIZE ENGAGE CONTENT confidently

Our Creative Operations solutions deliver creativity at speed and scale

82% of marketers say that "creative is the most powerful weapon they have in the fight for consumer attention" (World Federation of Advertisers 2022 Survey).

But most organizations are not set up to capitalize on the data, assets, creativity, models and people that are powering their organizations.

You can unlock your organization's potential with a connected ecosystem where personalized, optimized creative can be produced on demand. ICP helps global brands reshape processes, technology and organizations to deliver the right content at the right time.

Across strategy and planning, briefing and resource management, creative testing, production, elementation, adaptation and content optimization, ICP's Creative Operations solutions transition the creative process from a time-bound linear process to one that is looping and always on.

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automate solution Outcomes & Approach

ICP's automation approach begins with a thorough diagnosis to align technology with user needs, followed by designing tailored solutions that boost adoption and satisfaction. The outcomes are strategically deployed and continuously refined, ensuring lasting impact and enhanced operational efficiency for clients.

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diagnose

Understand the personas, motivations and objectives of your user community and determine where and how those needs are not currently being met by the process or technology deployed.

Services: Maturity Assessment, Persona Definition, Gap Analysis. 

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design

Design the people, process, technology or data enhancements intended to address areas of concern or opportunity to drive user adoption and satisfaction

Services: Governance Design, Business Process Design, Technology Use Cases, Technology Requirements, Operational Model Design, Change Management/Adoption Strategy.

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deploy

Execute on or deploy the designed enhancements into your business, leveraging best-in-class change management to embed technology or behavioural changes throughout the organisation.

Services: Change Management Execution, Governance Implementation, Business Process Implementation, Managed Content Services, Application Configuration.

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Measure

Continuously measure the impact and success of the deployed initiatives, iterating and improving technology and processes as additional needs are identified. 

Services: Managed Content Services 

Take ICP's creative operations maturity assessment

Better understand your creative operations maturity level and get a custom report highlighting ideas and approaches to help you streamline workflows, enhance collaboration, and maximise the impact of your creative output.

The interactive assessment should take approximately 15 minutes to complete, requiring you to share only a few basic details.

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Find out why top brands from Coca-cola to Unilever all rely on ICP

Helping global companies achieve a frictionless flow of content.