Adopt
Drive confident adoption with smart, scalable change management and training.
Bringing change programs to life
We pair this with education-material creation, using AI to transform existing documentation into interactive e-learning modules, quick-reference guides, and role-based simulations.
ICP then manages full communication execution, scheduling multi-channel touchpoints, monitoring engagement analytics, and continuously refining messages based on real-time feedback loops.
To cement adoption, our trainers deliver expert, hands-on sessions—both virtual and on-site—mapped to the overarching change and training strategies, ensuring every function gains practical mastery. By coupling data-driven insights with AI-powered content creation and rigorous feedback collection, ICP ensures the right people stay engaged, skilled, and confident throughout the transformation journey.

CHANGE MANAGEMENT Best practices
The best DAM Change Management Programs are proactive, collaborative, user focused and iterative
They involve the creation of an end-to-end Change Strategy and communications plan early in the program lifecycle and typically benefit from dedicated resources to work alongside implementation teams and business stakeholders.
Clear Executive Sponsorship & Advocacy
Leadership visibly supports the DAM initiative, reinforcing its importance and encouraging organization-wide adoption.
Early & Ongoing Stakeholder Engagement
Users feel heard and involved in shaping the DAM, leading to a system that aligns with real workflows and drives stronger adoption.
User-Centric Training & Enablement
Training is tailored to different roles, ensuring users gain the confidence and skills to use the DAM effectively from day one.
Compelling & Consistent Communication
Users understand why the DAM is being implemented, how it benefits them, and what is expected, reducing resistance and confusion.
Seamless Integration into Existing Workflows
The DAM feels like a natural extension of daily work, minimizing disruption and maximizing efficiency.
Well-Defined Governance & Support Structures
Clear roles, responsibilities, and ongoing support prevent bad metadata practices, ensuring the DAM remains a valuable, well-organized resource.
Data-Driven Adoption Monitoring & Iteration
Usage analytics, feedback loops, and ongoing improvements keep the DAM evolving to meet user needs, sustaining long-term adoption.
Recognition & Incentives for Adoption
Celebrating wins, showcasing success stories, and rewarding engagement create positive momentum and encourage consistent DAM usage.
Maximising the return from your existing platform
From there, our experts help you make sense of what’s holding the system back and design practical improvements that unlock more value. That could mean reworking data models, refining workflows, enhancing usability, or building better insight capabilities for your teams.
We also partner with platform providers to show clients how to get more from the investment they’ve already made. Together, we help move the conversation from frustration to progress.

Understand your product content program maturity
The digital shelf is a collection of diverse, rapidly evolving digital touch points where shoppers engage with brand and discover, research and purchase products. To win on the digital shelf it requires a scalable Product Content Strategy and Program across people, process, data and tech.
Complete the complimentary self serve online PIM/PXM Maturity Assessment to get started.

Understand the gaps. Unlock value. Guide users to success. Let's chat and make it happen
Helping global companies achieve a frictionless flow of content.











































