Digital Shelf

Adopt

Drive confident adoption with smart, scalable change management and training.

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Bringing change programs to life

ICP breathes life into change management with a structured, AI-enabled approach that keeps people informed, inspired, and ready to adopt new product-content systems.
 
We begin by crafting a holistic change strategy that aligns with business goals and defines both stakeholder personas and success metrics. From there, our specialists build a phased communication plan, generating targeted messages, FAQs, and leadership talking points—while leveraging generative AI to scale production of personalised content, micro-videos, and dynamic infographics.

We pair this with education-material creation, using AI to transform existing documentation into interactive e-learning modules, quick-reference guides, and role-based simulations.

ICP then manages full communication execution, scheduling multi-channel touchpoints, monitoring engagement analytics, and continuously refining messages based on real-time feedback loops.

To cement adoption, our trainers deliver expert, hands-on sessions—both virtual and on-site—mapped to the overarching change and training strategies, ensuring every function gains practical mastery. By coupling data-driven insights with AI-powered content creation and rigorous feedback collection, ICP ensures the right people stay engaged, skilled, and confident throughout the transformation journey.
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CHANGE MANAGEMENT Best practices

The best DAM Change Management Programs are proactive, collaborative, user focused and iterative​

​They involve the creation of an end-to-end Change Strategy and communications plan early in the program lifecycle and typically benefit from dedicated resources to work alongside implementation teams and business stakeholders.

Clear Executive Sponsorship & Advocacy​

Leadership visibly supports the DAM initiative, reinforcing its importance and encouraging organization-wide adoption.

Early & Ongoing Stakeholder Engagement​

Users feel heard and involved in shaping the DAM, leading to a system that aligns with real workflows and drives stronger adoption.

User-Centric Training & Enablement​

Training is tailored to different roles, ensuring users gain the confidence and skills to use the DAM effectively from day one.

Compelling & Consistent Communication​

Users understand why the DAM is being implemented, how it benefits them, and what is expected, reducing resistance and confusion.

Seamless Integration into Existing Workflows​

The DAM feels like a natural extension of daily work, minimizing disruption and maximizing efficiency.

Well-Defined Governance & Support Structures​

Clear roles, responsibilities, and ongoing support prevent bad metadata practices, ensuring the DAM remains a valuable, well-organized resource.

Data-Driven Adoption Monitoring & Iteration​

Usage analytics, feedback loops, and ongoing improvements keep the DAM evolving to meet user needs, sustaining long-term adoption.

Recognition & Incentives for Adoption​

Celebrating wins, showcasing success stories, and rewarding engagement create positive momentum and encourage consistent DAM usage.

Maximising the return from your existing platform

Not every implementation delivers on its original promise. If your current PIM or PXM solution isn’t living up to expectations—whether due to low user adoption, misaligned configuration, or limited insight—we can help reset and realign.
 
ICP supports brands and partners in diagnosing where things have gone off course and what’s possible next. Our structured maturity assessment provides a clear picture of current-state performance across adoption, configuration, process fit, and data flow. This creates an objective starting point for action—whether you're planning a technical optimisation, reconfiguration, or broader user enablement initiative.

From there, our experts help you make sense of what’s holding the system back and design practical improvements that unlock more value. That could mean reworking data models, refining workflows, enhancing usability, or building better insight capabilities for your teams.

We also partner with platform providers to show clients how to get more from the investment they’ve already made. Together, we help move the conversation from frustration to progress.
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Understand your product content program maturity

The digital shelf is a collection of diverse, rapidly evolving digital touch points where shoppers engage with brand and discover, research and purchase products. To win on the digital shelf it requires a scalable Product Content Strategy and Program across people, process, data and tech.

Complete the complimentary self serve online PIM/PXM Maturity Assessment to get started.

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Understand the gaps. Unlock value. Guide users to success. Let's chat and make it happen

Helping global companies achieve a frictionless flow of content.