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content management & logistics solutions

Adopt

Identification of adoption blockers and root causes through design of strategic and tactical solutions. We increase adoption and ROI of your existing technology solutions.

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Laying the foundations for long-term success

Strong governance is essential to achieving long-term impact with any content operations program. We help establish the frameworks, roles, and rhythms that set your program up for sustained adoption, alignment, and success.
 
We start by defining your ecosystem vision: What are we building, why does it matter, and how will we measure success? With that in place, we co-create a practical program roadmap—outlining the initiatives and milestones that bring that vision to life.

Our team then supports the design of a fit-for-purpose operational model: internal roles, decision-making processes, and support structures needed for ongoing performance. We help you articulate the business case, secure buy-in, and establish clear governance cadences to keep things on track over time.

From kick-off through to steady-state, we work alongside your stakeholders to ensure governance is more than a document—it’s a living system that supports agility, accountability, and alignment.
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The Human Quotient: People-Centric Strategies for Successful DAM Change Management & Adoption
White Paper

The Human Quotient: People-Centric Strategies for Successful DAM Change Management & Adoption

This white paper emphasises the critical role of people in successful DAM implementation, exploring the psychological, social, and emotional factors that drive user adoption. It offers actionable strategies and best practices to transform DAM rollouts into empowering transitions for organisations.

Explore

Deliver training that drives confidence and capability

Effective change requires more than communication—it demands practical training that builds user confidence from day one. ICP delivers training that’s fully aligned with your Change and Training Strategy, tailored to your audiences, and grounded in real system workflows.
 
Our experts lead the delivery of role-based training using the materials developed during earlier phases, from quick-start guides to in-depth simulation exercises. Whether delivered on-site, virtually, or through your Learning Management System, sessions are designed to support real-world adoption—giving users the knowledge, confidence, and context they need to succeed.

We don’t believe in one-size-fits-all delivery. Instead, we adapt training formats to your operational needs, user personas, and digital maturity. And because we track engagement and collect feedback throughout, we continuously refine content and delivery to maximise effectiveness. It’s training built not just to inform, but to enable sustained performance.
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Drive Change that people embrace

At ICP, we believe that technology change is, at its core, people change. Even the best-designed systems will fall short if users don’t understand them, believe in them, or know how to use them. That’s why we take a people-first approach to change management—supporting users through every step of the journey, from awareness to confident adoption.
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turning change into a competitive advantage

Change management isn’t just a support function—it’s a key driver of program success and return on investment. Without it, adoption lags, satisfaction drops and expected business outcomes remain out of reach. We design fit-for-purpose change strategies that are tightly aligned to the program’s goals, timelines, and audiences—ensuring that users feel informed, empowered, and ready.

Understand your users. Support what matters

Our approach begins by understanding your user base—who they are, what they care about, and what support they’ll need. We then build targeted communication plans, create engaging training materials, and deliver these through the channels and formats that make sense for your teams. Wherever possible, we use AI and automation tools to reduce manual effort and scale delivery.
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Change that evolves with your people

Throughout, we measure engagement, gather feedback, and adjust in real time—because change isn’t a one-off activity, it’s a process. And when users feel supported, confident, and connected to the purpose behind the change, success follows.

See what matters, when it matters

Understanding performance across your content supply chain requires clear, timely insight. We design measurement frameworks and reporting tools—using automation and AI—to consolidate data, visualise performance, and drive optimization.
 
We start by identifying what matters most: business goals, success metrics, and operational priorities. With that, we define a reporting strategy and design dashboards that help you monitor content flow, platform adoption, and process performance.

Our team maps available data, ensures it's aligned with success criteria, and builds visual reporting experiences that highlight trends, bottlenecks, and opportunities for improvement. We connect reporting tools into your ecosystem—whether that's using existing platforms or configuring new visualization tools—to provide a real-time, end-to-end view.

The result? Actionable insights that keep your program on track, identify opportunities early, and help stakeholders at every level understand what’s working and what needs attention.
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CHANGE MANAGEMENT Best practices

The best DAM Change Management Programs are proactive, collaborative, user focused and iterative​

​They involve the creation of an end-to-end Change Strategy and communications plan early in the program lifecycle and typically benefit from dedicated resources to work alongside implementation teams and business stakeholders.

Clear Executive Sponsorship & Advocacy​

Leadership visibly supports the DAM initiative, reinforcing its importance and encouraging organization-wide adoption.​

Early & Ongoing Stakeholder Engagement​

Users feel heard and involved in shaping the DAM, leading to a system that aligns with real workflows and drives stronger adoption.​

User-Centric Training & Enablement​

Training is tailored to different roles, ensuring users gain the confidence and skills to use the DAM effectively from day one.​

Compelling & Consistent Communication​

Users understand why the DAM is being implemented, how it benefits them, and what is expected, reducing resistance and confusion.​

Seamless Integration into Existing Workflows​

The DAM feels like a natural extension of daily work, minimizing disruption and maximizing efficiency.​

Well-Defined Governance & Support Structures​

Clear roles, responsibilities, and ongoing support prevent bad metadata practices, ensuring the DAM remains a valuable, well-organized resource.​

Data-Driven Adoption Monitoring & Iteration​

Usage analytics, feedback loops, and ongoing improvements keep the DAM evolving to meet user needs, sustaining long-term adoption.​

Recognition & Incentives for Adoption​

Celebrating wins, showcasing success stories, and rewarding engagement create positive momentum and encourage consistent DAM usage.​

Want your teams to feel confident with new tools? Let’s build an adoption and education plan that empowers every user and accelerates change.

Helping global companies achieve a frictionless flow of content.