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digital shelf solutions

ANALYSE

Use analytics and AI to improve product visibility, enhance experiences, outpace competitors, and drive continuous content performance at scale.

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Understand your performance and impact

Unlock the full potential of your content by understanding how it performs, and what impact it has, across digital shelf. From boosting sales to building brand trust, here’s how the right insights give you a competitive edge:

Increased Sales

By optimizing product visibility and customer experience, digital shelf analytics can drive sales growth. 

Improved Brand Reputation

Ensuring accurate and consistent product information across all channels can enhance brand reputation.   

Enhanced customer experience

Providing a seamless and engaging shopping experience can lead to increased customer satisfaction and loyalty. 

Competitive Advantage

Staying ahead of the competition by monitoring competitor activity and adapting strategies accordingly. 

Data-driven decision making

Providing actionable insights to inform marketing strategies and optimize product performance. 

Display your Digital Shelf Performance and drive actionable insight

ICP’s Digital Shelf Analytics services are designed to help brands harness real-world data and drive measurable content performance.
 
We start by guiding you through the RFP and vendor evaluation process, sourcing analytics providers that specialize in visibility, availability, search-share, and compliance metrics. Our vendor selection approach ensures that your analytics partner aligns with your digital shelf goals and content performance priorities.
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AI-enabled content optimization

ICP provides AI-powered services that help brands create and optimize product content at scale, embedding generative AI directly into content workflows.
 
By combining our technical expertise with smart automation, we enable the dynamic generation and revision of product copy—tailored to each channel and market—based on real performance insights like low visibility, poor SEO, or declining conversions.

Our models turn these insights into action, generating high-quality content suggestions that can be reviewed, refined, and published faster than ever. With built-in governance and continuous learning, ICP’s approach ensures your product content stays consistent, compliant, and optimized—making your content operations truly future-ready.
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See how we help you harness AI to outpace competitors and optimize content performance.

Helping global companies achieve a frictionless flow of content.