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ICP Spotlights

Get Clarity. Identify Gaps. Build a Smarter Marketing operation

A fast, structured assessment to uncover gaps, align teams, and unlock the full potential of your content and marketing operations.

Are you really getting the full value from your content operations?

Every organisation has untapped capacity — whether it’s technology that could deliver more, teams that could work together better, or workflows that could run faster and smarter.
 
ICP’s fast, structured Health Check shines a light on those opportunities. We help you align cross-functional teams, maximise the value of your technology, and unlock greater speed, scale, and impact from your marketing investment.
 
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The Pace of Change vs. the Reality of Execution

In today’s fast-moving, tech-fueled marketing landscape, enterprise teams face constant pressure to be more agile, more efficient, and more ROI-driven. But too often, ambition outpaces clarity.

The Hidden Barriers Draining Marketing Performance

Whether it’s underutilized tools, siloed workflows, misaligned stakeholders, or simply a nagging sense that “we’re not doing this as well as we should,” many organizations find themselves stuck between complexity and uncertainty.
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Clarity, Confidence, and a Clear Way Forward

That’s where ICP’s Health Check comes in — a fast, structured, and expert-led assessment of your content and marketing operations. We identify what’s working, what’s not, and what to do about it.

The Challenge

According to McKinsey, fewer than 25% of marketing organizations believe they’re getting full value from their tech investments, and 42% struggle with cross-functional alignment across content creation and delivery.

Meanwhile, CMOs and operations leads are under pressure to:

YOU'RE NOT ALONE. AND YOU'RE NOT STUCK. YOU JUST NEED CLARITY...

HOW WE SOLVE YOUR CHALLENGE

ICP’s Health Check is a diagnostic engagement that provides a clear, unbiased assessment of your content and marketing operations — across people, processes, platforms, and performance.

Here's how it works:

Why The World's Biggest brands trust us

At ICP, we bring a unique perspective built on 25+ years of enabling global content operations for some of the world’s most complex brands.
 
We’re not just consultants or system integrators — we’re end-to-end partners who understand what it takes to go from strategy to execution.

Here’s what sets us apart:
  • Proven success with global clients like Nestlé, L’Oréal, Coca-Cola, Google & more
  • Expertise across DAM, PIM, CMS, CMP, and workflow platforms
  • Real-world experience in content ops, creative production & MarTech optimization
  • Certified partnerships with Orangelogic, Salsify, Aprimo, Sitecore , Syndigo & others
  • Global delivery hubs in the US, UK, India, and Mexico
  • Unbiased perspective — we optimize what you have before recommending what you don’t

The Value We Drive

The Smartest First Step You Can Take

Whether you need to benchmark against peers, ensure your technology is fit for purpose, or simply see your operations with fresh eyes, a Health Check is the place to start.
 
It’s straightforward, focused, and led by people who know what to look for. No unnecessary disruption — just clear insights and practical recommendations to move you forward.

We’ll help you understand where you stand today and map the most effective path to where you want to be.

Talk to us to book your Health Check:

Helping global companies achieve a frictionless flow of content.