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Video
OmnichannelX Webinar: Omnichannel vision, alignment and execution: A life sciences cautionary tale & case study
Achieving Omnichannel success can be a big leap for many companies. In this case study about a life sciences company that was transitioning from a product-centric & multichannel strategy to a customer-centric omnichannel approach, the gap between desire and ability was (at times) chasmic. Making such a leap can be daunting.
In this OmnichannelX Webinar, Noz Urbina and Victor Lebon share some of the opportunities & challenges in achieving organisational alignment across customer experience and content and data excellence teams, highlighting the importance of a solid data strategy, and how to work with program execution teams while trying to integrate with education, change management, and communications.
