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What used to be seen as an administrative “back office” function has now become the strategic “control tower” of modern marketing and creative operations.
Tamara Lover, Executive Consultant explains why creative operations is now essential in an AI-powered commerce world. With conversational AI like ChatGPT collapsing the traditional purchase funnel and turning discovery and transaction into a single interaction, visibility and competitive presence within these AI interfaces have become harder and more critical than ever.
In the article, Tamara outlines a practical playbook focusing on unified technology stacks, rich metadata and taxonomies, and hybrid teams that bring together marketing, production and tech talent — all essential to ensure brands can participate meaningfully in AI commerce.
For a deeper dive into how brands can win the AI commerce “lottery,” read the full article on LBB.
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