Every industry requires solutions tailored to its own unique challenges. Our client partners, consultants, asset specialists and production teams have deep expertise in marketing and creative operations across a variety of sectors.
Sharing news, thought leadership and expertise on the evolution of marketing operations.
Thought Leadership
Maturity Assessments
At ICP, we believe content operations should feel like a partnership — not a production line.
Jeremy Wintroub, EVP Creative Operations & Content Studios and Yvonne Powles, Global Head of Content Studios, discuss how our independent, people-first approach has shaped more than 30 years of working alongside brands and agencies as trusted collaborators.
The article also explores how ICP balances smart use of technology and AI with human judgment, creativity and care — using tools to empower people, not replace them. From our global talent culture to our consultative, agnostic approach to platforms and processes, the piece outlines why independence, experience and trust matter more than ever.
Read the full article on LBB to learn why ICP sees itself not as a factory, but as a family — and how that philosophy drives better work for our partners.
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