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Thought Leadership
Maturity Assessments
Our Content Studio functions as a testing ground for creative technology, where AI-powered and automation-led tools are assessed within real production environments to determine whether they can genuinely support operational workflows at scale rather than simply impress in demos.
COE Lead for studio operations and automation Dan Hunt speaks to Alex Reeves at LBB about how ICP recreates complex, high-pressure production scenarios to evaluate where tools succeed or fail in practice, helping clients separate AI hype from genuine automation opportunities while understanding the operational realities behind adoption. The studio’s approach focuses on workflow compatibility, governance, integration, scalability, and usability across existing ecosystems, ensuring that technology decisions are driven by real business needs, production requirements, and long-term operational fit rather than vendor promises alone.
Read the full article, “Standing Still Is an Active Risk in the Age of AI” on the LBB Website.
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