Henry Stewart DAM NY 2023
Thursday 14 September, 2023
ICP will be attending this year's Henry Stewart DAM New York event on September 14th-15th. We are delighted to share a personalised discount code that gives you $100 off the registration fee for DAM NY 2023, which is: ICP100.
On Day 2, ICP's Executive Consultant Lisa Grimm will be moderating the panel discussion "DAM Integration: What You Need to Know" on September 15th, 11:40AM EDT.
Integrating your DAM in your tech stack is more crucial than ever, enabling you to leverage a single source of truth and expand reuse of your assets. During this session, you will gain a deep understanding of why integrations are vital, who should be involved in the process, and the best practices that lead to a successful DAM integration. Panelists will include Natalie Daller, Sr. Digital Asset Manager at Lands' End, Chris Leaman, VP Solution Architecture at Emmsphere Plus, and Shelly Chiang, Senior Product Marketing Manager, Experience Manager Assets at Adobe.
The most common misconception we see with our clients is the idea that setting up and maintaining a DAM program is first and foremost about the technology. That mindset often causes our clients to lose sight of the real reason they invested in a DAM to begin with to meet the needs of their business users regarding asset creation, management, and distribution. When technology is the top priority, user adoption suffers. Without healthy adoption, users continue to find costly and risky workarounds to meet their individual asset needs…and your DAM technology might as well not exist. In this session, learn strategies to ensure healthy user adoption, avoid costly pitfalls that minimize ROI, and strategies to course correct if you’ve already done so.