Henry Stewart DAM Europe 2022
Wednesday 22 June, 2022
ICP will be attending this year's Henry Stewart DAM Europe event in person at the Amba Hotel in Marble Arch on June 22nd and 23rd.
We're delighted to share a personalised discount code that gives you £100 off the registration fee for DAM Europe 2022, which is: ICP100. Book the event here.
We will be hosting a panel on the theme "When DAM met PIM: is it a lasting relationship?", moderated by Madi Solomon, Principal Consultant at ICP. Panellists will include Mark Gallagher, Director of Digital Asset Management at Unilever, Megan de la Motte, Digital Content Analyst at Edrington, Phil Arnold, Managing Director at Censhare and Courtney Roe, Manager of Global Content Strategy at Widen .
On day 1, Simon Finnerty will also be hosting a roundtable session on how to combine DAM and PIM to deliver better content into marketing and sales channels. On Day 2 of the event, ICP's Rahel Anne Bailie will be running a workshop "What is content operations and why do I care?"
When challenged with tagging their content and assets with the correct product information, many organisations discovered the power of bringing their Product Information Management (PIM) data into their DAM system. Some say that when DAM met PIM, a power couple was born.
DAM has all the glossy photos, beauty shots, short videos, and content collateral that introduces shiny new products. PIM has the substance with product names and all its attributes from dimensions to shelf life to ingredients or compounds. Together, they can quickly deliver digital shelves, newsletters, product campaigns, and social media updates with trusted and accurate information.
Conversely, some risks include overwhelming your system with data that a typical digital asset doesn’t need and forcing data management into a system that was never meant to handle complex product hierarchies.
In this panel, we’ll explore the pitfalls and potential of approaching Product Information and associating it with content and asset metadata in a DAM system. Topics to be explored include:
- When does PIM start to crowd the DAM with too much information?
- Who manages the PIM within a DAM?
- PIM is usually managed in large fortressed repositories that are used for financial reporting. How do you integrate and synchronize Product information?
- Where does Master Data fit into DAM & PIM
- Is PIM a data asset?
Full details on registration here, for a £100 discount use code: ICP100.