Beyond Digital Twins: Building a Governed Synthetic Content Pipelines

Synthetic content programmes fail when technology and transformation exist in isolation. Technology partners deliver powerful platforms but can't reshape how organisations work. Service integrators can implement systems but lack deep content operations expertise. Creative agencies build beautiful assets but don't design for operational scale. This joint white paper from Grip and ICP reveals how production-grade 3D platforms paired with hands-on operational expertise deliver what neither can alone.

This partnership exists because the problem demands it. Grip provides the technical foundation—approved 3D twins built to production standards and rendering infrastructure that scales enterprise catalogues. ICP brings the operational transformation—redesigning workflows, embedding governance, training teams, and ensuring ROI is measurable from day one. Together, we've worked with global enterprises to turn digital twins from tactical efficiency plays into governed synthetic content supply chains that reduce costs by 80–95%, accelerate production cycles by up to five times, and deliver near-total catalogue coverage. This white paper explains how we did it, why the timing matters now, and what organisations need to put in place to make synthetic pipelines work at scale.