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CREATIVE OPERATIONS

Transforming how content is created and optimized for brands globally 

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create SCALE DELIVER PERSONALIZE OPTIMIZE ENGAGE CONTENT confidently

Our Creative Operations solutions deliver creativity at speed and scale

82% of marketers say that "creative is the most powerful weapon they have in the fight for consumer attention" (World Federation of Advertisers 2022 Survey).

But most organizations are not set up to capitalize on the data, assets, creativity, models and people that are powering their organizations.

You can unlock your organization's potential with a connected ecosystem where personalized, optimized creative can be produced on demand. ICP helps global brands reshape processes, technology and organizations to deliver the right content at the right time.

Across strategy and planning, briefing and resource management, creative testing, production, elementation, adaptation and content optimization, ICP's Creative Operations solutions transition the creative process from a time-bound linear process to one that is looping and always on.

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Creative Operations Solutions

ICP's Creative Operations solution helps our customers streamline, scale, and strengthen their creative operations through four key phases, each designed to unlock speed, consistency, and impact across every stage of delivery.

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Initiate

Start with visibility. We assess how creative work really flows across your teams, tools, and timelines—pinpointing inefficiencies, duplication, and missed automation opportunities. With a clear understanding of where friction exists, you can lay the groundwork for a smarter, faster operation.

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Implement

We turn strategy into action—refining workflows, embedding the right technology, and integrating AI and modular content strategies. This phase builds the foundations to deliver at speed, reduce manual work, and prepare for future growth.

Creative Excellence enabled by technology

From production platforms to templating tools and creative automation, we partner with the platforms that help brands deliver high-impact content at speed—without compromising quality or consistency.

Our teams understand the full creative ecosystem and work hand-in-hand with our partners to integrate workflows, remove friction, and elevate creative output. Whether you’re scaling up globally or rethinking your production model, we bring the right tools—and the right expertise—to support your next move.

Take ICP's creative operations maturity assessment

Better understand your creative operations maturity level and get a custom report highlighting ideas and approaches to help you streamline workflows, enhance collaboration, and maximise the impact of your creative output.

The interactive assessment should take approximately 15 minutes to complete, requiring you to share only a few basic details.

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Find out why top brands from Coca-cola to Unilever all rely on ICP

Helping global companies achieve a frictionless flow of content.