Providing the platform for your creative work to shine

For many years, most creative work has been developed using a similar process. In this data-driven and technology-enabled, post-Covid age, the move toward new delivery models is accelerating.

Global clients benefit more than ever from in-house, onsite, near-site and off-shore delivery solutions where the right work is conducted in the right place, at the right time, for the right cost.

Our approach is to work with clients to find the optimum delivery model, always independent of any legacy agency model or process.

We offer creative production services, having been the first company, in 1988, to focus on decoupling the production, adaptation and localization of creative marketing materials.

As a consultancy and service provider with a unique perspective, our team of strategists is well-versed in a suite of sophisticated creative operations solutions and we believe in the power of leveraging a tailored solution to modernize our clients’ marketing.

Building your own in-house operation, where creative and delivery talent are embedded in your organization’s day-to-day, is an enticing proposition. Taking more control over your deliverables, accelerating the process, and substantially reducing the cost, are undeniably attractive outcomes.

ICP helps clients evaluate their in-house opportunities. We offer deep expertise in launching and optimizing in-house agencies, remaining agnostic to any one in-house or onsite solution.

We can help you set-up and transform a full-service onsite agency, or “lease” you an agency solution - our people, your operation. Or, perhaps the right solution for you is a short-term, crowdsourced team; take advantage of the expert help without having to employ them on a permanent basis.

Ultimately, ICP helps our clients find the most effective in-housing opportunity, minimizing the risks and helping you create operational advantage.

Do you know how much you spend globally on rights or how much you could save with a globally aligned process?

Are you executing the work in the most appropriate location? Are your partners working in the most efficient way possible, and to that end, are they helping you avoid duplication?

Have you invested in AI-powered automation, letting your teams focus on the tasks that matter?

We know that delivery eco-systems are never fully optimized, even among the world’s largest brand owners. Our clients have seen significant value through ICP's independent and unbiased audit and discovery processes. We know where to look, how to measure, and how to benchmark.

More importantly, we're focused on strategies and tactics that will enhance efficiency, reduce costs and create capacity within your current workforce right away, with a plan to maintain it in the long term.

You've hired the best agencies and creative partners to engage your customers. You've invested in the delivery management technology. Orchestrating the whole system is an imperfect science.

ICP reviews the way our clients manage partners and vendors to find better outcomes.

From enhancing the briefing and feedback process to optimizing how your creative assets are versioned and used, we transform creative delivery without the need for costly pitches and duplication of effort.

The result of a finely tuned creative and production process is an increased return on media spend, speed to market, and, at the end of the day, money saved.