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Find out where you stand on the AI shelf
Ten questions. A clear picture of your readiness. A practical next step.
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Why this health check exists
AI assistants are now a primary discovery channel for products and brands — and the content and data decisions that determine whether you show up in those answers are already being made, or already being missed. Most organisations don't have a clear view of where they stand. This health check gives you one. It's built around the three areas that most directly determine AEO and GEO performance: content quality, data architecture, and team governance. The output is a maturity stage, an honest read of what it means, and a recommended next action that matches where you actually are.
Who should complete it?
Ecommerce, content operations, digital shelf, and product data leaders and anyone with accountability for how your products are found, described, and recommended online.
What we measure
This health check scores maturity across:
AI visibility and recommendation performance
Whether you've established a baseline for how your products appear and are recommended when consumers ask AI assistants questions — and whether that performance is being tracked over time.
Product information foundation
Whether your product facts, attributes, and taxonomy are consistently defined, structured, and distributed from a single authoritative source across every system and channel an AI might consult.
Machine accessibility and structured data
Whether your product information is available in the formats AI engines can actually read and evaluate — across your own site, retailer feeds, syndicated channels, and machine-readable interfaces.
Recommendation and consumer journey readiness
Whether you understand what information AI needs to compare and recommend your products, and whether your published content is organised around the questions consumers actually ask — not just brand messaging.
Agentic and commerce readiness
Whether an AI shopping agent could access the information needed to determine product suitability, availability, and purchase options — reliably, in real time, across your key channels.
Ownership, measurement, and optimisation
Whether cross-functional accountability is clearly defined, whether AI performance signals feed back into your content and data priorities, and whether you can demonstrate that improvements to product information have a measurable effect on recommendation performance.
What you’ll get: a maturity stage, what it means, and a recommended next step that matches your situation.
How it works
In under five minutes, assess your readiness across content quality, data architecture, and team governance — the three areas that determine whether your products show up when AI assistants answer the questions your customers are asking. Then get a clear, practical next step tailored to your stage.
Complete the check
10 questions. No prep required. Under five minutes to complete.
Get your stage instantly
You’ll be placed into one of three stages; Foundation, Building, or Optimising; based on where your content operations actually are today.
Receive a tailored next step
Once you have your analysis, our team is available delve into the insights and where to move next.